With the right context, email really comes to life.
Email is as important as ever — maybe even more. But you can’t just use the same old email marketing strategy to succeed. Forget what email used to be. The technology behind tomorrow’s email marketing is letting you take charge today.
Gartner Magic Quadrant™: Multichannel Campaign Management
Email marketing for today with the technology of tomorrow.
In today's experience-driven culture, your customers expect more from email than lackluster messages, bad timing or impersonal communication. If you can't prove that you know and respect them by sending the right messages at the right time, your emails will end up in the junk folder. You need an email strategy for today’s expectations and you need the technology to blow those expectations away.
Excite your customers by developing your email strategy with them in mind. Then let that strategy guide your priorities and help you always deliver the right message.
Context from data
Get the context you need by bringing customer engagement, preference and cross-channel data together. Then use that data to be sure your emails are relevant.
Content that’s personal
Combine data with beautiful design to create truly compelling messages. Then use contextual info dynamically to make it even more useful.
Send emails that respond to customer needs and behaviours at just the right time. Then meet your customers wherever they are in their journey.
How top brands are succeeding with email.
Nissan improves open and click rates by 200%.
Focusing on one-to-one email marketing using customer data, segmentation and personalisation allowed the auto manufacturer to improve open and click rates by 200%.
Email isn’t going anywhere. But we are.
Great emails start with Adobe Campaign, our best-of-breed email marketing and cross-channel campaign management software. But as effective as it is alone, it’s even better as a part of the Adobe Experience Cloud. Draw on robust, integrated customer profiles and powerful audience segmentation. Tap into our personalisation engine. Quickly create clean, beautiful emails every time.
See email in action and how you can get started.
Go forward with email.
We know that email is critical to your marketing efforts, but it’s not always easy to execute. Adobe can support you by allowing you to create and deliver consistent, contextually relevant and measurable email campaigns at scale.
Orchestrate a campaign.
Consumers traverse the online and off-line worlds effortlessly and expect their experience to be consistent and relevant. In this cross-channel world, Adobe helps you to integrate, execute and measure omnichannel campaigns.
Work in real time.
You want to deliver one-to-one dynamic content across all channels to each individual. Adobe can help you to optimise offer management, delivery and performance for every customer, driving revenue and enhanced customer experiences.