The emotional connections people make with brands through sight, sound and motion are undeniable. We’ve seen it with television and digital video. But as technology continues to evolve, customer experiences are moving away from just what people see to immersing them in the brand experience itself.
One technology that’s truly shaking up the landscape is augmented reality (AR), which superimposes an image onto a user’s view of the real world and enhances it with sound, touch and even smell. Indeed, AR is blurring the lines of reality.
Of course, as consumers become more receptive to AR experiences, organisations, too, are trying to figure out appropriate use cases. The promise? Get a user into an immersive AR environment that ignites multiple human senses and receive an unprecedented level of engagement.
While AR is still in its early days, here are five organisations that, we believe, demonstrate how AR will one day change the world.
PepsiCo recently pranked commuting Londoners with an AR-enabled bus stop display. Travellers were shown a prowling tiger, a meteor crashing and an alien tentacle grabbing people off the street. A mere description doesn’t do the programme justice. See for yourself: