Advanced player toolkit. Simplified coding.
Get the software development tools to deliver great video experiences across every device. Adobe Primetime lets you use existing infrastructure to develop a best-in-class player. So you can quickly create content, track performance and build revenue.
Adaptive HLS and MPEG-DASH playback.
Deliver HLS and MPEG-DASH streams to supported platforms. And enable adaptive bitrate selection based on network conditions and playback experience.
Player toolkit that supports multi-DRM.
Use Adobe’s best-in-class player technology with the broadest device footprint, Adobe Primetime TVSDK, to seamlessly play back protected content.
Seamless ad insertion.
Easily insert ads that can be dynamically targeted, so you can get more revenue from your content. And you don’t have to maintain a separate player for advertising.
Support for HTML5.
Deploy across the most popular HTML5-compliant mobile web and traditional desktop browsers in accordance with W3C industry standards with the standard TVSDK workflows.
Create the best experience.
Easily deliver the fast-forward and fast-rewind buttons that viewers use on their DVD players and set-top DVRs.
Adobe Marketing Cloud integrations
Turnkey integrations with Adobe Analytics, Adobe Audience Manager and other Marketing Cloud solutions enable viewer lifecycle management from audience acquisition to engagement and monetisation.
Multiple audiotrack support
Enable your viewers to select an audio track in the language of their choice.
Build players that can parse ID3 data from video streams so you can display timed metadata — including sports stats, scores, artist info and news updates — as part of the player experience.
Then deliver it.
Deliver closed captions with all your streams. Give viewers the flexibility to change the size, opacity, colour and edges of caption text and backgrounds, all while staying CVAA-compliant.
Adobe Analytics integration
Build players that integrate effortlessly with Adobe video analytics, so you can get a complete view of video performance and quickly identify new marketing opportunities.
Provide an uninterrupted viewing experience with advanced bitrate switching technologies and support for failover URLs, so you can keep videos flowing even if the content delivery stack fails.
Fine-tune the viewing session by specifying the bitrates. This enables you to save bandwidth, lock a session to the highest profile or exclude certain bitrates from individual devices.