Single-page app optimisation

Test, optimise and personalise the customer experience for your single-page apps.


A single page packed with endless possibilities.

Digital is moving forward faster than ever and website experiences are crucial to keeping your customers around. Part of delivering a great website experience is being able to update content on a web page without reloading the entire site — something that’s simple in nature but can be difficult in execution.

Single-page app optimisation in Adobe Target makes it simple to optimise great site experiences so they are dynamic, interactive and more user-friendly. Your teams can build testing and personalisation into these these dynamic websites using our three-step visual editor. Single-page applications (SPAS) power your dynamic websites and Adobe Target can help you to optimise every experience in them.

See what makes it work.

Visual Experience Composer for SPAS
Follow the three steps guided workflow to create the testing or personalisation, target the audience and build the report to track the key metrics for both your standard websites and single page apps.

Industry-first, custom-built library
Our Adobe Target JavaScript library (at.js) has specific enhancements to better support SPAS. It makes your SPA implementation faster, safer and flicker free.

Omnichannel optimisation with single delivery platform
Deploy your SPAS on either the client side or server side. Our single delivery platform powers our client-side Javascript library as well as the server-side optimisation API for you to run all the testing and personalisation activities across every critical touchpoint.

Learn more about single-page app optimisation in Adobe Target.

Discover visual experience composer.

Visit the Target help page to learn more about how the Visual Experience Composer for SPAS helps you personalise content and create tests.

Learn more

Get to know JavaScript.

Learn about JavaScript and how it helps support SPAS in our Javascript library FAQ.

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See related features

Mobile optimization

Test and personalize the mobile web and app experiences based on user behavior and mobile context. Deliver interactions that engage and convert through interactive testing as well as rules-based and AI-powered personalization.

Profiles and segmentation

Bring together time spent on site, browser history, age, gender, loyalty status, and more with Adobe Target. Then store it all in one progressive profile. Import your own data, like CRM, into the profile for an even larger understanding of your customer.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.