Packaging is a highly specialised art form that balances visual appeal with exacting technical requirements. Effective packaging combines persuasive design, precision printing and profitable converting. The result must convey the value of the product, encourage the consumer to buy and reinforce brand value after the purchase.
For over 30 years, Adobe has been the software leader in the modern packaging industry, bringing game-changing innovations to brand owners, package designers, product marketers, prepress specialists, label manufacturers, print service providers and converters. Brand owners value Adobe Creative Cloud applications such as Illustrator CC for designing the graphics on their Consumer Package Goods (CPG). Packaging converters recognise the value of Adobe prepress technology in their production workflows. Today, Adobe applications power every step in the packaging process, from design to review to final production. Uniquely in the packaging industry, Adobe’s software portfolio spans the entire workflow, from concept to finished product. All components are based on the same set of core technologies, resulting in reliable, consistent and predictable results at every stage.
Adobe PDF Print Engine
At the heart of the industry’s leading packaging solutions is the PDF Print Engine. Packaging equipment vendors rely on PDF Print Engine to burn flexo, gravure and offset plates and to directly stream rasters to high-speed inkjet presses (wide format and narrow format). PDF Print Engine is key to the Adobe PDF Packaging Experience - unleashing the power of Adobe PDF to achieve the highest quality standards in graphic reproduction and the most effective collaborative workflows for every type of packaging job.