Long-form marketing content

Make long-form marketing content ready for last mile personalization and multichannel delivery at scale.

Long form marketing content

Create and deliver content tailored for your customers

Organizations need to ensure that every interaction across touchpoints is tailored to their customers’ interests. Some common obstacles that come in the way of this endeavor are:

Personalized long-form marketing content

Explosion of marketing channels

Managing personalization for huge volumes of content and delivery variants becomes a big challenge.

Lack of personalization for long-form content

While most CMSs allow personalization across short-form marketing content, the lack of intrinsic ‘intelligence’ in long-form marketing content restricts marketing teams to dynamically serve up content snippets based on audience profiles.

Need for advanced authoring capability

Marketers are looking for a more powerful authoring experience which can enable content reuse.

This leads to the experience falling short of expectations when customers look for relevant information. It’s high time content marketing teams figure out a truly scalable solution for this.

Adobe can help

XML Documentation for Adobe Experience Manager gives teams a user-friendly and powerful authoring platform for creating long-form content that is granular, structured, presentation-agnostic, and variant-free. It ensures:

Adobe can help

Powerful authoring

Author structured content easily to enable efficient content reuse.

Scalable personalization

Structured content adds the extra layer of intelligence that can be leveraged while delivering information to customers across channels for a truly personalized experience at scale.

Omnichannel experiences

Engage customers across the entire journey by delivering content across websites, mobile apps, knowledge bases, CRM platforms, IoT apps, chatbots, PDF, HTML5, EPUB, Kindle, and more.

Take the next step and try XML Documentation for Adobe Experience Manager to add value to your business.

For various content types

Research reports

Research reports

Whitepapers

Whitepapers

Case studies

Case studies

Long articles

Long articles

Let's talk about what we can do for your business.

Let's talk about what we can do

for your business.

Reach us via phone: +1-408-536-1144

(Mon to Fri, 9 AM - 6 PM ET)

Reach us via phone: +1-408-536-1144

(Mon to Fri, 9 AM - 6 PM ET)

For any queries, write to us at techcomm@adobe.com

For any queries, write to us at techcomm@adobe.com