Data-driven Targeting

Go beyond traditional age and gender demographics used in TV advertising to include viewership patterns, first-party data, brand affinity, consumer behaviours and psychographics. You can also forecast viewing habits based on customised audience behaviour and attributes.


Customer data runs deep. Take the plunge.

Today’s television viewers create a wealth of data just waiting for you to tap into — the trick is knowing where to start. You want to personalise target audiences in ways that go beyond traditional factors like age and gender, but you may be unsure how to accomplish this seamlessly and across every screen. You also want to get the most out of the data you already have.

Data-driven targeting brings TV advertising into the modern era, diving deep into data to give you the ability to deliver more relevant messaging to your desired audience. Viewership patterns help you to predict future propensities of audiences. Use first-party and third-party digital data to create a linear TV plan custom-fit for your audience. And with Adobe Analytics and Adobe Audience Manager integration, you can use the data you already have to maximise the value of your investment.

See what makes it work.

Deeper strategic targeting
Integrate psychographics, viewership patterns, first- and third-party data, brand affinity and consumer behaviours to enhance targeting. Then use this data to create more relevant viewer experiences.

Adobe integration.
Maximise the value of your existing Adobe data to plan and execute linear TV buys.

Media consumption analysis
Use our cross-screen planning tool to combine data segments that better reach your targeted audience.

Learn more about data-driven targeting in Adobe Advertising Cloud.

Dive deep into data.

See how data-driven targeting helps identify and amplify high-value audiences.

Watch video

Improve insights through integration.

Discover how Adobe Advertising Cloud helps Princess Cruise Lines make data-driven decisions in this article on our Adobe blog.

Read more

See related features.

TV analytics and attribution

Understand the needs of your customers with a mix of brand surveys, measurement options for digital and offline conversions, duplication analysis, reach and frequency rankings, and Nielsen-verified, transparent, audience-reach reporting.

TV-to-digital planning

See your entire advertising plan from digital to TV so you can identify overlap, economic efficiencies, and audience-reach opportunities. Use digital data and viewership patterns to bridge the gap between digital and traditional TV video advertising to more effectively target households.

All forms of TV

Reach your consumers regardless of where and how they consume television content. Gain access to the most broadcast and linear cable inventory of any platform and the ability to activate private marketplaces.

Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.