Open, Real-Time Unified Profile
Weave all customer data together to build a truly unified profile, so you can see your customers in real time and build experiences to match.
Make customer experience management your new obsession.
The single most important factor that defines your brand is how you manage the customer experience. But achieving a masterful performance across multiple channels is no easy feat.
Great CXM is based on five critical pillars.
These pillars help you build and support the entire customer experience from start to finish, getting you one step closer to true digital transformation.
Content Velocity
Harness vast amounts of content efficiently to create personalised content and experiences at scale.
Cross-Channel Orchestration
Design, connect, deliver and manage experiences across diverse channels and devices to maintain a singular voice throughout the context of the customer journey.
Intelligence
Unlock artificial intelligence and machine learning to amplify the impact of data and content.
Ecosystem
Select a platform that is open and flexible for integrations with internal systems and connects with a rich partner ecosystem, because no single organisation can provide everything.
The experience business is simply good business.
An effective customer experience management strategy does more than delight your customers. According to an ROI study by Forrester, becoming an experience business will add real returns to your bottom line.
Revenue growth
Customer retention rates
Customer lifetime value
Grow your bottom line. And your brand’s impact.
Forrester found that surveyed customers saw a total ROI of 242% with Adobe Experience Cloud. Read the report Driving Bottom-Line Growth, Productivity Gains And Costs Savings With Adobe Experience Cloud.