Data Analytics
Data analytics helps you to organise and visualise big data to improve campaigns, lift customer satisfaction rates, increase ROI and respond faster to consumer trends.
Leverage data analytics can be troublesome.
Your data provides insights that replace gut instinct. But to execute on your data analytics needs, you need to clear some roadblocks before you can see success.
No unified view of customers.
Inability to anticipate behaviour.
Cannot identify valuable audiences.
Unable to gain insights that trigger action.
Transform big data challenges into wins.
Data analytics opens the door to an amazing view of your customers and their behaviours, leading to a universe of insights and digital marketing benefits.
Improve personalisation and targeting in real time.
Live traffic visualisations show you the customer journey instantly, improving your ability to act with agility to personalise and target campaigns, content and experiences at the right time, through the right device and with the right message and offer.
Get a complete customer view across channels.
Through tightly integrated data sources, you can build a 360-degree customer profile that will drive better campaign and experience personalisation, targeting and delivery decisions.
Create rewarding future experiences.
You can anticipate customer and audience behaviour and proactively create engaging experiences by infusing data analytics with predictive intelligence capabilities.
Do more with your audiences.
With data fuelling audience segmentation, you can clearly identify common behaviours and traits that help shape high-value and look-alike audiences.
A commitment to data analytics puts intelligence into digital marketing.
See how leading brands are using analytics to explore audiences and optimise campaigns.
"The more data you have, the better decisions you can make."
— LJ Jones, Director, Optimisation, Progrexion
— LJ Jones, Director, Optimisation, Progrexion
“We need products that make it really easy to understand what customers are doing. Adobe Analytics and Adobe Target have been really useful to us in terms of spotting opportunities.”
— Elliot Antrobus-Holder, Group Head of Digital Products, TUI
— Elliot Antrobus-Holder, Group Head of Digital Products, TUI
Data analytics FAQ.
Can an analytics solution improve my marketing performance without a team of data analysts?
You may need some data talent, but a solution such as Adobe Analytics makes it simple for non-tech business users to create visualisations to help get a pulse on their customers and their activities.
Why is Adobe Analytics better for me than free solutions?
The native capabilities and integrations inside Adobe Analytics exceed the most robust free offerings. You can create 360-degree customer views, track and map the customer journey and use fuller insights to easily create and deliver the best experiences.
How does working with Adobe Analytics speed up our ability to gain insights about our customers?
By providing easily customisable, free-form report templates, you can quickly create and change views to suit your goals. You can drag and drop various audience dimensions and elements into ad hoc views, getting results in seconds.
We have too much data and not enough time to analyse and act. Can you help?
We can. Features such as contribution analysis, intelligent alerts and anomaly detection help keep you on top of significant changes in data trends and reduce the risk of costly mistakes.
Can I discover where and why our customers are dropping out of their customer journeys?
Yes. Fallout analysis allows you to easily drag, drop and rearrange steps along the user experience to better understand where users are disengaging.
I'm worried about data security. How do I know my data is safe with a solution like Adobe Analytics?
Leading analytics vendors have security top of mind. Accordingly, we have met data security compliance standards for FedRAMP, ISO 27001, HIPAA and other regulations.