Customer acquisition strategy, how to attract customers

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You work in retail as a marketing or digital sales manager. Regardless, you’re trying to figure out how to improve your digital plan to acquire more customers. In the past you’ve only had mediocre results and the new customers from digital leads haven’t been the best. You’ve done well with traditional marketing, but you’re getting pressure to show results on your digital channels.

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As you create your business’s experience, you have to think about the different, journeys, screens and device types each individual could be using. See how media giant Time Warner accounts for content creation and journey management at a large scale.

To understand your customers, capture more data.

You need to capture data that tells you more about the habits of your customers, like browsing activity, conversion history or how they react to paid search and campaigns.

Adobe can help. Adobe Analytics is integrated into all things digital, from mobile to social and your website. You can also pull data from Adobe Advertising Cloud like campaign performance and paid search.

All your customers. All combined into segments.

Combine all this first-, second- and third-party data into new customer profiles, based on specific traits of quality customers. Like customers with multiple accounts or bundled policies.

Adobe can help. Adobe Audience Manager collects all your customer data and creates unified audience segments — so you can target the same customers on web, social, search and mobile.

A better experience is a personal one.

Once you have audience profiles, you can push those segments out to all your channels and start to personalise the customer experience.

Adobe can help. Adobe Advertising Cloud pulls audience profiles from Adobe Audience Manager and targets relevant ads to your segments. These dynamic ads are sent across paid search, programmatic buys and social platforms.

Where it all comes together.

You’d like to attract and retain customers by delivering personalised ads across search, display and social. You need a solution that helps you automatically deliver these ads to specific customers based on their needs and interests.

Adobe can help. Adobe Target works with Adobe Advertising Cloud to test and retarget offers and ads to the right people, improving the customer experience with more relevant and personalised content.

Get their attention.

Combine the customer insight from Adobe Campaign and Microsoft Dynamics 365 CRM to see your customer's entire journey and identify your perfect audience.

Better results. Better customers.

Now that you really know your customer segments and you’re creating experiences that are relevant to them, you can find and nurture the right customers on your digital channels. You can even connect these same profiles to your traditional media. Which means you can now show better results for your digital acquisition plans and budget.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimisation and personalisation.