Gather disparate data into integrated customer profiles.

Bring all the information you have about a customer — both online and off-line — together in one place. That way, you can build truly personalised messages that get noticed.

Unify customer data

Track every interaction from both online and off-line channels and merge it into a single profile.

Personalised marketing

Utilise customer data to create successful cross-sell, up-sell and loyalty programmes.

Adobe Marketing Cloud integration

Leverage all eight Adobe Marketing Cloud solutions to collect customer data and create master marketing profiles.

Heathrow Airport takes off toward personalised customer experiences.

The targeting capabilities available in Adobe Marketing
Cloud help Heathrow deliver personalised experiences to each unique traveller.
 
"Customer touchpoints include several websites, our mobile app and email communications. We're also developing SMS capabilities, so we need to track cross-channel behaviour and use it to guide our marketing. The integrated customer profile in Adobe Campaign helps our customer relationships evolve over time through progressive personalisation."
— Simon Chatfield, Head of eBusiness and CRM, Heathrow Airport Limited
 

 

3 ways to combine anonymous and authenticated data. 

See integrated customer profiles in action.

See how efficient it is to create one-to-one messages across online and off-line marketing channels.
 

Explore all of our solutions.

Read our use-cases for best practices in Campaign.