No more target practice needed.

Marketer-driven targeting offers better accuracy.


Create targeted content rules, without coding.

Instantly target specific groups of site visitors with rules based on concrete, real-time data. Adobe Target gives you more out-of-the-box targeting rules than any other product, so you can immediately deliver the right content to your visitor segments — with little or no coding required.

Features of marketer-driven targeting.

Rules library
Access more customisable targeting rules out of the box than any other targeting solution.
Simple forms
Easy, form-based set up helps you quickly select and activate rules or create your own.
Data integration
Use APIs to integrate Adobe Target insight with data from analytics, CRM, partner sites and off-site sources.
Customer profile targeting
Upload customer profile data — from Adobe Target, CRM, analytics and third-party sources — for more robust and progressive targeting.
Flexible geotargeting
Instantly know the location for each visitor and automatically target content based on local trends, activities or weather.
Data sourcing
Automatically sync activities, insights and segments for deep analyses based on segments and KPIs.

See how it’s done.

Get the Forrester report Advance to Next-Generation Personalisation.

See how Adobe Marketing Cloud helped increase new profiles by 55%.

Discover the top testing and targeting tips to create relevant experiences.

Lessons from the personalisation pros.

Get the 2014 Digital Marketing Optimisation Survey Results to see how top companies use personalisation to drive better results.