Get smart about your content. And your customers.
There are limits to what you can do — and how fast you can do it. Whether it’s finding the right asset for your campaign or making design edits such as cropping photos, every additional activity you take on can slow your time to market. And, when there’s simply too much data or too many assets to sift through, you may never get the answer (or asset) you need. So you re-create assets from scratch. Or you scrap personalisation altogether.
With content intelligence, however, you’ve got the speed of AI, machine learning and our extensive data platform all working for you — automatically. With this powerful combination you can find the assets you need and quickly tailor them so you can personalise your offers to match your customers preferences.
Smart content services like smart tags, smart crop and smart imaging make it easy to re-purpose images and text. And you can deliver these personalised offers to large audiences because content creation is now automated. Smart assembly and automated form conversion then take your legacy PDF forms or content images and text and optimise them for digital delivery. All so you can deliver the most engaging digital experiences and reap the biggest revenue rewards.