What’s New in Adobe Target

Adobe Target keeps innovating, so you can too. Our latest updates help power your personalisation at scale. With AI helping give you greater insights into your visitors, you can deliver unsurpassed personalised experiences every time, everywhere.

Automated Segments Report

Automated Segments Report

Uncover unique audiences created by the machine learning model, including the size of those audiences and how they responded to your offers or experiences.

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Important Attributes Report

Important Attributes Report

See which visitor attributes and traits from all your data sources were most important to the machine learning model in determining which experience to deliver.

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Visual Experience Composer for Single Page Applications

Visual Experience Composer for Single Page Applications

Create tests and personalise content on SPAS in a do-it-yourself fashion without needing ongoing IT support.

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Adobe Target

To succeed at personalisation at scale, you need two things: the power of AI and the ability to be able to be fast and responsive to your customers. With monthly releases of valuable new Adobe Target features, we continue to innovate on both these fronts so you can create highly personalised experiences that can reach more audiences, faster.

From the ability to better understand how machine learning is working behind-the-scenes to making it easier to use and personalise a SPA website, each month we add new features to Adobe Target. Take a look below at all of our latest high-value features.

See release notes here for Adobe Target.

Follow the three-step guided workflow to create testing or personalisation, target the audience and build the report to track the key metrics for both your websites and mobile apps.

Learn more about Visual Experience Composer for mobile apps

Blend recommendations and build new uses cases and greater personalisation strategies by using the Recommendations feature inside A/B testing and experience targeting activities.

Learn more about product recommendations
Learn more about content and media recommendations

See which visitor attributes and traits from all your data were most important to the machine learning model in determining which experience to deliver.

Learn more about important attributes report

Learn about important audiences identified by the machine learning model, including the size of those audiences and how they responded to your offers or experiences.

Learn more about profiles and segments

Make interactions with SPAS easier with the ability to cache all offers on page load to a single server call, thenshow them immediately without the lag time of traditional server calls.

Create audiences by comparing customised attributes built from your own data science and brought into Adobe Target.

Learn more about dynamic profile comparisons

Combine the ease-of-use and power of AEM with powerful AI and machine learning capabilities in Target to bring the best of both worlds together, so you can test and personalise experiences at scale.

Learn more about experience fragment

Reimagine the experience with Adobe Experience Platform

Reimagine the experience with Adobe Experience Platform.

One platform to drive all your experiences. Bring in your data, standardise it, make it smarter, act on it across channels and deliver amazing experiences with less effort. Discover what Adobe Experience Platform is all about and how it can power better experiences.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.