Businesses are now managing and maintaining a huge volume of content changes – sometimes as many as thousands per day. With content-driven experiences becoming increasingly popular, it’s more important than ever for digital leaders to find efficient and effective ways to manage content across all channels.
As the market for content management grows, it’s not a matter of whether your business should invest in a Content Management System (CMS), but which type of CMS to choose: is a traditional, headless or hybrid system the best option?
Let’s start by looking at the difference between the CMS architectures you may be familiar with:
A hybrid approach to content management enables businesses to experience the best of both worlds. Marketers can control and optimise the customer experience, while developers can bring application updates to market faster.
Easily create content using familiar templates.
Manage content and themes more easily across multiple brands.
Find content faster using a centralised content repository with smart tags when pushing out content to customers.
Easily re-use content across any end-point.
Integrate content with back-end applications more easily.
Use cloud-based infrastructure for greater scalability.
In their search for the right CMS, many leading companies have discovered that they needed both a headless and a “head-full” approach to content management. By deploying a hybrid CMS, they not only get their content out of the door faster, but they can also deliver and scale the highly personalised experiences on any channel or device that drive customer engagement.
An IDC survey of businesses using hybrid CMS solution Adobe Experience Manager Sites found that they achieved a 348% ROI over 3 years.
It took 56% less time to put up a launchpage.
It was 64% faster to complete a minor editorial change.
Web admin teams delivered 78% more content.
Web editiorial/marketing teams achieved 32% higher productivity.
This approach to content delivery resulted in 1.8 million pounds additional revenue every year per organisation surveyed.
Deploying a hybrid CMS is not only about the competitive edge and rich, fluid experiences it enables you to deliver today. It’s also about being ready for the future – and whatever new devices or channels appear on the horizon. "Recognise that headless content management may not eliminate the need for a website management solution." Melissa Webster, Programme VP, Content & Digital Media Technologies, IDC.