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Fearlessly Optimising Every Stage of the Funnel

Hayley Ferrante, Tim Ozmina — Adobe

Optimising every stage of the funnel can cause headaches. Every marketer has to face countless questions about optimisation tactics. Relieve the stress and join this session to learn which campaigns your demand-generation team should run at each stage of the funnel, as well as the KPIs to ensure that your efforts are focused in the right place.

Learn how to do the following:

  • Select the right lead-generation programmes and evaluate success.
  • Plan an email nurture programme to move prospects through each stage of the marketing funnel.
  • Develop strategic tactics to create sales-ready leads.

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