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The minimalist approach to more insights

Urs Boller — Raiffeisen Schweiz | Jan Exner — Adobe

Adobe Analytics allows you to collect a tonne of data about user behaviour. But how many people within a company can really use all this data? And how much time does it take for new people to start using all the information you collect?

If you want to enable as many people as possible to use Adobe Analytics you should make it as easy as possible to start.

In this session we will show you an approach on how to track user behaviour and present it within Adobe Analytics, keeping the new Adobe Analytics user in mind.

This session is for people with some knowledge about Adobe Analytics looking for a way to enable more end-users accessing Adobe Workspace.

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