Adobe Advertising Cloud TV

Advertisers enjoy the benefits of programmatic ad buying in many digital channels, with the exception of TV. The Advertising Cloud TV (PTV) buying solution extends many of the benefits digital buying offers — like targeting and reporting insights — to television advertising. It helps advertisers plan campaigns holistically, across every screen, while providing more flexibility to shift spend and optimize reach and frequency.

What’s the advantage of Programmatic TV Advertising?

With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying. Scatter-buying becomes vastly more efficient, flexible, and scalable. Inventory from local affiliates, cable, and satellite companies can be tapped through a centralized dashboard. And audience segments can be more accurately identified by using targeting criteria that go deeper than basic demographics and ratings.

Dig deeper into Programmatic TV buying.

Read our white paper to explore the current state of programmatic TV for US and UK marketers.
This LUMAscape-esque TV ecosystem shows you who’s who in the evolving industry.

See the difference software can make when planning your TV media buys.


Learn how to solve business problems.

Read our use cases for best practices in segmentation.