Getting a handle on the seemingly unmanageable is what search marketing management is about. Millions of keywords. Multiple search engines. Dimensional targeting. These create a staggering amount of data that can be hard to decipher. Adobe Advertising Cloud Search doesn’t just account for all this when it automates performance optimization, forecasting, and spend recommendations, but it gives you the tools to easily make it happen.
You want web traffic that has the most potential to convert in valuable ways. Those customers and others like them are tucked away inside your data. This is where your search marketing comes in. With the right solution, you’ll bring together site analytics with audience segments. Together, they’ll help you make sense of this data by automatically determining the optimal strategies to drive conversion based on budget.
However, when circumstances change, that’s when challenges can start to pop up. It used to be marketers would react by keying in adjustments by hand. But setting up the entire campaign, performing edits, and doing manual optimizations on your own can suck up your whole day. And your night.
That’s why your search marketing management solution needs to offer the right tools. One with intuitive workflows, automation, powerful data integrations, optimization, and campaign creation across search engines. It puts time back on your side, so you can focus on planning and strategy. And it reacts at speeds you never could, so you can reach your audience before they move on.
Adobe Advertising Cloud Search powered by Adobe Sensei artificial intelligence brings you the most comprehensive search management through the automation of search, shopping, and retargeting campaigns. Only we offer model transparency and accuracy reports that give insight into actual performance rather than just forecasts for clicks, cost, and revenue. It helps Adobe Sensei to make the right decisions to most efficiently meet your performance goals.
With an intuitive navigation and time-saving workflows, it delivers powerful, real-time integration with Adobe Analytics, Adobe Audience Manager, and Adobe Campaign — and connects your data, audience segments, and other marketing channels.
Search is part of Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats. Advertising Cloud is the only one of its kind that’s built to keep your brand safe, improve performance and economic transparency, and leverage the full breadth of data and creative capabilities of Adobe. With greater control of your global advertising spend, you’ll be in the best position to achieve your business objectives.
Mihir Palan, Account Director, Digital Media Planning & Buying, Social Kinnect
Use artificial intelligence to maximize conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position, and revenue for your search marketing strategy.
Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing, and campaign reporting that work across engines, including Google, Bing, Yahoo, and Yandex.
Quickly navigate, preview, and troubleshoot your search campaign setup. You can also reduce time-consuming, manual processes with bulk editing tools like an easy-to-use editing pane, flexible scheduling, and simple copy-and-paste functionality with Microsoft Excel.
