Forrester learned that successful businesses focus on creating great customer experiences to improve their metrics — and their ROI.
Successful businesses realize that the complete customer experience is more important to their ROI than focusing only on specific channels. Adobe commissioned Forrester Consulting to conduct an online survey with 1,269 marketing, advertising, customer experience (CX), digital, and analytics business leaders. Here’s what we discovered.
Create your own personalized ROI report to learn how Adobe Experience Cloud customers achieved a 242% ROI.
Superior business performance improves across every aspect of the customer lifecycle, including greater cost efficiency, heightened employee satisfaction and productivity, and increased customer engagement.
ROI metrics for customer retention, purchase rates, and lifetime value all improve with an ongoing commitment to CX.
When businesses invest in CX, customer satisfaction improves, leading to an increase of retention, purchasing, and loyalty. And greater ROI.
Watch Customer Experience Futurist Blake Morgan and Forrester Principal Analyst Maxie Schmidt-Subramanian break down the value of customer experience to your ROI.
Making customer-focused, long-term investments pays dividends.
Customer experience isn’t just about appearances. It’s about adding value.
A strong customer experience is based on people, process, and technology.
Watch leading experts share their insights on the importance of customer experience to ROI.