Analyze this. Understand that. It all makes sense.
Cross-channel marketers need a way to do cross-channel reporting and understand post-click attribution. But marketing and analytics systems are often siloed, making analysis, audience sharing, and collaboration slow and difficult. Marketers and data scientists need to be able to work closely together — analytics and Campaign are better together.
Analytics integration lets you pass your email engagement data to Adobe Analytics to be viewed alongside your other marketing metrics. This helps you understand the interaction between your email and other digital marketing efforts, and to define valuable segments and identify important remarketing opportunities. You can also define message triggers using Adobe Analytics or pass web audiences to Campaign for use in cross-channel remarketing programs.