Whether you have one site, or 100, now you can reach your customers across geographies and cultures with content that not only speaks their language, but speaks to their hearts, too.
When customers love your brand, they expect to feel the love back. An offer for her favorite sunglasses. A promo for his prized wine. A simple update about an issue they hold important. This is the essence of personalization. Get it right and you’ll strengthen relationships, conversions, and loyalty. Get it wrong and you won’t grow.
And while it’s easy to make one or two customers feel special, the thought of scaling these highly personalized interactions across entire audiences and geographies is enough to make a marketer shudder. Especially when manual processes are the norm, and customer data is locked in silos.
Genuine personalization requires a delicate balance of data insights, targeted content, and performance results. Start with insights that give you a deep understanding of customer wants, behaviors, and buying habits. Then, deliver personalized content based on rules you define. Finally, understand how content performs so you can use these insights to fine-tune and make sure the experiences you deliver tomorrow are even better than the ones today.
When you know what your customers want, it’s a lot easier to give it to them. Adobe Experience Manager Sites provides you with content insights that help you understand which experiences your customers loved, and which they’d rather do without. You can also find out how content changes affect your bottom line with reports on conversions and revenue.
With the ability to dial in to the exact person at the right time through audience segmentation and personalization through artificial intelligence and machine learning, you can deliver highly personalized digital experiences to every customer — all from one platform.
“Through digital marketing, we can gain a greater understanding of our customers’ needs and create more tailored approaches to reach them effectively.”
Mr. Moyuru Kudo, Head of Japan Digital Customer Experience, Nissan Motor Co., Ltd.
Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.
Use web analytics and SEO recommendations to get performance data on every page you author, so you can make better content decisions with reports on total page views, unique visitors, and other related data.
Understand how your activities are performing by accessing reports on conversion rate, average order value (AOV), revenue per visitor (RPV), and engagement of each audience.
