Adobe Audience Manager

Acting on insight requires an audience.

Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform.


Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into your whole marketing stack, including the entire Adobe Experience Cloud.

Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control over how to combine data sources into audience segments.

Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.

Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to quickly bring in data, deliver up-to-the-minute insights, and activate segments in real time to deliver incredible experiences.

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How we're different

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Gain a competitive advantage by unifying your data. 

Unify business data across multiple platforms to create the personal experience today’s consumers expect.


Improve conversion with Adobe Audience Manager.

According to Forrester, Adobe Audience Manager helps brands improve conversion by upselling current customers by 42%.

SAS gives passengers more than just a trip.

Gaining a deeper understanding of customer behaviour at every stage of the journey to deliver timely and relevant offerings.

Let’s talk about what Adobe Audience Manager can do for your business.