Real-time Customer Data Platform
Real-time Customer Data Platform
Collect and normalize all known and unknown customer data into robust, real-time customer profiles that let marketers deliver personalized experiences across any channel, at scale.
Rich, real-time customer profiles
Get enriched, privacy-ready profiles that update in real time without the need for technology teams to stitch together relevant data.
Actionable insights
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Read how Real-time CDP solved marketing’s three biggest challenges here.
Streaming data collection
Normalized, usable data collected across devices, channels, and internal systems
Real-time activation in all channels and environments
Up-to-date profiles and analytics-driven insights
Optimized profiles that accelerate experience delivery time
Custom tools for marketers
Unified internal marketing systems and external channels
Pre-built connectors link to marketing and advertising ecosystems
Marketing-friendly data interface requires little to no IT support
Data cleansing, identity resolution, and profile enrichment without the use of cookies
AI tools to help with segmentation, as well as experience testing and delivery
Advanced technical capabilities
Preset and customizable enterprise-level data governance controls
Real-time profiles accessible by all departments — not just marketing
Standardized, democratized data, regardless of source
In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.
Blog
Combine known and unknown data to create one-to-one personalized experiences across all channels.
Blog
Real-time CDP lets marketers unify data from all sources and systems and activate across channels in real time.