Customer data runs deep. Take the plunge.
Today’s television viewers create a wealth of data just waiting for you to tap into — the trick is knowing where to start. You want to personalise target audiences in ways that go beyond traditional factors like age and gender, but you may be unsure how to accomplish this seamlessly and across every screen. You also want to get the most out of the data you already have.
Data-driven targeting brings TV advertising into the modern era, diving deep into data to give you the ability to deliver more relevant messaging to your desired audience. Viewership patterns help you to predict future propensities of audiences. Use first-party and third-party digital data to create a linear TV plan custom-fit for your audience. And with Adobe Analytics and Adobe Audience Manager integration, you can use the data you already have to maximise the value of your investment.