Audience Analytics

Our integration between Adobe Analytics and Adobe Audience Manager (DMP) allows you to incorporate audience data such as demographic information, psychographic information, CRM data and ad impression data into any Analytics workflow.


Knowing your audience is a no-brainer.

The better you know your audiences, the more value you can bring to the table. But let’s be honest. There’s knowing your audience and then there’s knowing your audience. Knowing what they’re doing, how they’re interacting with your brand and so on is incredibly valuable. But knowing who they are, what they like and what motivates them is even better.

The integration between Analytics and Audience Manager is the first of its kind and it lets you easily share audience data between your DMP and your analytics engine. This streamlined segment sharing helps you to get a more comprehensive view into your audiences.

Groundbreaking technology

Take advantage of the first productised integration between a DMP and an analytics engine in the marketplace.

Real-time sharing

Share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation and optimisation.

Richer customer profiles

Share all Audience Manager segments by default to fully enrich your customer profiles in Analytics.

Easy integration

Enable integration through the user interface with minimal code changes required.

Learn more about audience analytics in Adobe Analytics.

Integrate existing segments.

Learn how to share segments from Audience Manager to Analytics in real time.

Watch now

Use and act on segments.

See how you can analyse, compare and filter your audience data using segments.

Watch now

Dive deeper into audience analytics.

Check out the Adobe Experience Cloud Help section on audience analytics for details on workflows, use cases, FAQ and more.

Learn more

See related features.

Ad hoc analysis

With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.

Advanced segmentation

Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.

Multichannel data collection

Our open measurement protocol can capture data from virtually any source (i.e., voice, video, audio, connected car, IoT, CRM, Intranet etc.) Or, use our data collection library for Javascript and mobile app SDKs.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.