Real-time Data

Get a real-time stream of unprocessed hit-level data available within seconds of collection with our Live Stream feature in Adobe Analytics.


Drink from the insight firehose.

Business moves fast with today’s pace of digital interactions with customers. Data pours in and without some way to take advantage of it fast, it’s easy to miss golden opportunities or get a handle on a crisis before it’s too late.

With the Live Stream feature in Adobe Analytics, you can access hit-level, unprocessed data in near real time (30 to 90 seconds), which you can use in live-traffic dashboards. Or, you can use this data to power recommendations and personalisation algorithms for retargeting or remarketing.

Real-time monitoring

See the impact of your marketing campaigns almost the second the data comes in.

Personalised content

Use this data to personalise offers and content at just the right time.

High granularity

Access all your customised and standard variables.

Integration with Adobe Experience Cloud

Data from Live Stream includes hit-level events from other Adobe Experience Cloud products, such as Target or Adobe Advertising Cloud.

Learn more about real-time data in Adobe Analytics.

Connect with Live Stream.

Access our Developer Connection to see how your team would connect to Live Stream in Adobe Analytics.

Learn more

See related features.

Multichannel data collection

Our open measurement protocol can capture data from virtually any source (i.e., voice, video, audio, connected car, IoT, CRM, Intranet, etc.) Or, use our data collection library for Javascript and mobile app SDKs.

Unique data processing

Our server-side approach to processing and populating report variables and defining visitor segmentation rules allows you to create real-time segmentation of all online data without creating complex rules on your site.

Intelligent alerts

We make it easy to create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.