Multi-Brand Solution

Serve all customers — business and consumer — via digital channels, without extending business resource requirements.


Same great buying experience. No matter the audience.

Just because you sell to different audiences doesn’t mean you need multiple systems to run your online shops. With a unified commerce solution, you can manage all content and products in one place, whether you own more than one brand, sell in several countries or use different business models.

Set various pricing structures, show different products to different audiences or customise checkout and fulfilment options. The choice is yours. Whether your audience is B2B, B2C or somewhere in between, a multi-brand solution can help you to keep it all together without switching platforms, hiring or training additional staff or bouncing between partners.

See what makes it work.

See what makes it work.

Multi-site Management
Manage content and products for consumers, businesses or both, as well as different brands, product lines and geographies. And do it all without ever switching to another solution.

Customer Segmentation
Target different buyers with different product recommendations, promotions and content. Engage every customer and keep them coming back by making them feel like they’re the only one.

Merchandising
Encourage higher sales by using a full set of merchandising and content management features to create compelling sites — with the capability to provide more in-depth information for B2B buyers.

Customisation
Personalise the buying experience with customised catalogues and price lists and customise fulfilment to accommodate individual and bulk deliveries. With so many options, all that’s left to do is choose which work best for you and your customers.

Learn More about Multi-Brand Solution in Adobe Commerce Cloud

Unify your commerce.

Unify your commerce.

Learn how a centralised commerce solution can help you build loyalty and grow revenue by delivering amazing experiences to all your customers, both business and consumer.

Learn more

See Related Features

Integrated B2B Functionality

Integrated B2B Functionality

Get insights, optimization, and real-time personalization throughout the buying Journey, so you can deliver world-class shopping experiences that increase conversion rates and average order value.

Sales and Ad Channels

Sales and Ad Channels

Expand reach and efficiently promote, sell and fulfil across channels with the ability to create and advertise branded campaigns.

Mobile Centricity

Mobile Centricity

Easily make pages more immersive with our Progressive Web Application, which uses web browser capabilities to provide a mobile app-like experience.

Let’s talk about what Adobe Commerce Cloud can do for your business.

Let’s talk about what Adobe Commerce Cloud can do for your business.