DESIGN
From passion to profession: How Creative Hatti innovates with Adobe.
Two friends turned their shared passion for art into a thriving business that has inspired millions. Brand Designer Nisha Droch and Illustrator Shallu Narula are the co-founders of Creative Hatti, a design studio that’s taken India’s creative scene by storm. From designing the album cover for musician Badshah to creating product packaging for fitness influencer Flying Beast’s fitness nutrition brand BeastLife, their work has been seen by audiences across the country.
Featured on a national business reality show and boasting a combined social reach of 1.4 million, their story is not only about talent, it’s about creative discipline, resilience, and how the right tools can turn ideas into impact. This article explores their journey, their advice for graphic designers, and how Adobe Creative Cloud Pro helps them keep innovating.
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The journey of Creative Hatti
Every creative career starts with a spark. For Nisha and Shallu, that spark ignited during their design and multimedia studies, when they first opened Adobe Photoshop. They began experimenting with illustrations and branding projects, building their skills and exploring their creative identity.
It was while working on a client project that Shallu had a realisation that there was a noticeable lack of Indian character vectors available online. That moment planted the seed for Creative Hatti, a brand dedicated to culturally rooted design that represents the richness and diversity of India.
Travel plays a huge role in inspiring their work. The duo draws creative energy from the diverse cultures of different cities, which often make their way into their artwork and illustrations. As they explain, “inspiration can come from the most unexpected places” and “the key is to remain observant and open to your surroundings. These moments subtly weave themselves into our creative process, ready to inspire when we need it.”
As their skills grew, so did their ambition. They founded Creative Hatti to bring traditional, culturally nuanced designs to brands and audiences. Their appearance on a national business reality show propelled their business into the spotlight, but their growth is grounded in years of practice, late nights, and the decision to invest in genuine tools that enable professional-quality work.
"We’ve been using Photoshop since our student days. Adobe tools have helped us grow as designers, and their AI features are game-changing. Investing in our craft has really paid off." - Nisha Droch & Shallu Narula, Co-founders, Creative Hatti
Tips for aspiring designers: How to start a career in graphic design.
For aspiring creatives wondering how to start a career in graphic design, Nisha and Shallu share three timeless insights:
- Invest in your skills early. Free alternatives may feel tempting, but genuine professional tools and features help you ace industry standards and build confidence.
- Practice your creative discipline. Even small daily projects build consistency and a portfolio that reflects growth.
- Seek inspiration from everywhere. Culture, community, and collaboration feed originality. Don’t just design at your desk.
Their core advice is simple: focus on building a foundation of skills and discipline, and success will follow.
How Adobe tools fuel their success.
For Nisha and Shallu, Adobe Creative Cloud Pro isn’t just a software, it’s a career enabler. Their story shows how the right tools not only make work easier but also unlock opportunities to grow as designers and entrepreneurs.
Seamless workflow across apps.
“I work across multiple apps for my branding projects. With Illustrator and Photoshop, I can move seamlessly between the two, without hampering my productivity,” says Nisha.
This flexibility means that logo sketches in Illustrator can move straight into Photoshop for refinement, without the hassle of file conversions or quality loss. For Creative Hatti, this seamless integration ensures every project moves smoothly from concept to delivery - whether it’s an album artwork or a packaging design.
Auto-save and cloud storage you can rely on.
High-stakes projects often come with tight deadlines and unexpected challenges. Nisha and Shallu recall a moment on the set of a national business reality show: “Having our files saved to the cloud really saved us that day!”
Creative Cloud’s auto-save and built-in cloud storage give them peace of mind. Even in high-pressure environments, they know their work is safe, synced, and accessible from any device. For small studios balancing multiple client projects, that security is not just a feature, it’s a safeguard for their reputation.
Generative AI features.
Meeting client expectations quickly is critical in today’s fast-paced design world. “Clients often ask us for colour options. With built-in AI features like Generative Recolour, it’s a matter of seconds now, and my clients are happier,” shares Shallu.
Instead of spending hours, manually testing variations, Creative Hatti can instantly present polished alternatives. The benefits of Generative Fill and related features aren’t about shortcuts; they’re about expanding what’s possible and delighting clients with choices they didn’t expect.
Why investing in genuine Creative Cloud Pro matters.
For established creative professionals still relying on non-genuine or outdated tools, Creative Hatti’s journey is proof of what’s possible when you invest in the right software.
"Time is money. Investing in a licensed Creative Cloud plan gives me the tools to create standard work faster."
- Nisha Droch, Co-founder, Creative Hatti
With Creative Cloud Pro, Nisha and Shallu enjoy AI-powered tools, seamless app integration, and secure cloud storage - providing exceptional value for money by saving hours of work and delivering professional-quality results.
Advice for graphic designers at every stage.
Whether you’re a student exploring design, or a creative professional looking to scale your career, Nisha and Shallu’s story offers clear guidance:
- Don’t cut corners: Using genuine apps to save time and protect your work.
- Build creative discipline: Consistency is the foundation of success.
- Leverage AI thoughtfully: The benefits of Generative Fill and other AI tools are not about replacing your skills but rather amplifying them.
- Streamline your workflow: Having an all-in-one Creative Cloud Pro subscription helps you work more efficiently and produce professional-grade work that meets the client’s standards.
- Keep learning: Every project is an opportunity to refine your craft.
“We encourage aspiring designers and illustrators to play around with generative AI tools for ideation and workflow. Time is money and the right tools help you save both while keeping clients satisfied.”
- Nisha Droch & Shallu Narula, Co-founders, Creative Hatti
Expand your editing workflow with other Creative Cloud apps.
For Nisha and Shallu, Photoshop and Illustrator are the foundation of their design practice, but their workflow doesn’t stop there. Other Adobe apps like Adobe Express and Firefly help Creative Hatti push projects further and stay efficient across client work, collaborations, and content creation.
Together, these apps allow Creative Hatti to move fluidly from concept to client delivery, combining efficiency with creativity.
Frequently asked questions.
How do small creative studios like Creative Hatti attract big clients?
What role does collaboration play in a design career?
How can designers balance creativity with the business side of running a studio?
What habits help sustain long-term creative discipline?
Why is it important for designers to future-proof their skills with AI?
Can you become a designer using free online tools?
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