B2B Marketing Track — Adobe Experience Makers Live 2020

Tracks

Pivot Your B2B Marketing Strategy

Marketing strategies may be shifting, but new opportunities to connect with B2B customers are everywhere. In these sessions, you’ll learn from Adobe customers how to streamline your business to deliver the experience-first journeys your customers expect.

B2B Marketing breakouts

Speakers

Brooke Bartos

Senior Manager, Marketing Operations, Walker Sands Communication

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Andy Caron

Senior Marketo Consultant, Revenue Pulse

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Julz James

Senior Manager, Marketing Operations, Blue Prism

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Jessica Kao

Director of Client Strategy, Digital Pi

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Chelsea Kiko

Marketing Operations Manager, McGraw Hill

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Adele Miller

Global Marketing Automation Manager, IFS

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Nick Dennis

Director, Solution Consulting,
APAC, Adobe

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Nick Flude

CMO, Secure Code Warrior

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Kieran Franklin

Principal Solution Consultant,
Adobe

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Mike Handes

Director of Customer Success,
Adobe

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Anthony Lieu

Head of Marketing, LegalVision

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Elvira Lodewick

GM of Marketing & Fundraising,
Mission Australia

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Peter Smith

CIO, Mission Australia

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Explore other tracks

Commerce ›

Commerce

Business continuity ›

Business continuity

Innovations ›

Innovations

Andy Caron Bio

Andy Caron

Senior Marketo Consultant, Revenue Pulse

Andy Caron is a marketing technologist with over 10 years of experience spanning B2B startups and global enterprise. Marketo is her happy place. She is passionate about the martech ecosystem, attribution and coaching future marketers. A proud member of the Fearless 50 and a 2020 Marketo Champion, Andy is a senior consultant with Revenue Pulse by day and leader of the Chicago Marketo User Group by night.

Brooke Bartos Bio

Brooke Bartos

Senior Manager, Marketing Operations, Walker Sands Communication

Brooke is a marketing operations leader with six years of Marketo experience in the B2B tech space. A three-time Marketo Champion, member of the Fearless 50 inaugural class and leader of the Chicago Marketo Users Group, she challenges marketers to get the most out of their marketing automation, tech stack and integrated marketing communications. At Walker Sands, Brooke is the senior manager of marketing operations, supporting innovation and digital transformation across the tech stack.

Chelsea Kiko Bio

Chelsea Kiko

Marketing Operations Manager, McGraw Hill

Chelsea Kiko is the marketing operations manager at McGraw Hill, where she manages the governance and operating functions of the school services business. Chelsea has previous experience working at an agency and large enterprise running marketing operations strategies and complex data structures. Chelsea is a four-time Marketo Champion, 2020 Experience Maker Award Finalist, Marketo certified solutions architect, certified expert, Fearless 50 member and Cleveland MUG co-leader.

Adele Miller Bio

Adele Miller

Marketing Automation Manager, IFS

Adele is a member of the 2019 Fearless 50 class, a co-leader of the London Marketo User Group, a three-time Marketo Champion and now a member of the Marketo Champion Alumni. As the global marketing automation manager at IFS, Adele is responsible for the day-to-day operation, administration and optimisation of their Marketo instance, defining process best practices and enabling all users globally to meet their digital campaign goals. She is slightly obsessed with integrating technologies into Marketo and has happily spent the last eight years doing so. In her free time, Adele loves nothing more than spending time with her husband, friends, family and, most of all, her two gorgeous dogs.

Jessica Kao Bio

Jessica Kao

Director of Client Strategy, Digital Pi

Jessica has previously led demand generation and marketing operations teams in various companies from B2B tech start ups to global biotech entities. She's passionate about helping people become better marketers and get the most out of Marketo and marketing automation. She's a data and analytics junkie, 5X Marketo Champion, 2018 Marketo Champion of the Year, 2020 Marketo User Group Leader of the Year, Silicon Valley MUG Leader and holds a PhD in Cancer Biology from Stanford University.

Julz James Bio

Julz James

Senior Manager, Marketing Operations, Blue Prism

Julz is a Senior Manager of Marketing Operations at Blue Prism, a pioneer and market leader in Robotic Process Automation. Her passion for research, data and understanding customer journeys led her to pursue a Ph.D. in Digital Marketing. Her 18-year experience ranges from Marketing Automation to Digital Marketing to Training and Process Documentation. Named a 6x Marketo Champion with a long list of certifications, Julz brings a unique perspective and skillset to dynamic companies and teams who require experienced, data-driven guidance.

Nick Flude Bio

Nick Flude

CMO, Secure Code Warrior

Nick Flude is the Chief Marketing Officer of Secure Code Warrior, a global secure coding company, and is a passionate believer in the value that data driven and revenue focussed Marketing can bring to an organisation. As CMO, Nick has overall accountability for the company’s global marketing strategy and execution, and leads and inspires a talented and motivated global marketing team located in APAC, EMEA and NA.
Known as having a ready grasp of new and emerging technologies, Nick rates highly on the unofficial 'marketing nerd' scale due to his passion for all things digital and tech related. Having said that, Nick also brings more than 20 years of experience from a variety of B2B Marketing positions with vendors, systems integrators, tech start-ups, and major Telcos within Australia and the UK.
Nick is Fellow Certified Practising Marketer (FAMI CPM) of the Australian Marketing Institute, and in 1981 set an athletics club record for the under 15 boys long jump; a record that stands to this day.

Kieran Franklin Bio

Kieran Franklin

Principal Solution Consultant, Adobe

Kieran performs the role of Principal Solution Consultant with Adobe , specializing in designing and communicating the value of digital technology solutions for leading sales & marketing teams.
With over 13 years’ experience working across the APAC region, Kieran’s role has allowed him to explore the evolving digital transformation of the customer experience , most recently spending some years based out of Shanghai / Singapore where he was responsible for data-driven audience solutions with Oracle Marketing Cloud & managing programmatic monetization strategy with global media veteran CBS.
Now based back in home in Sydney , Kieran takes every spare opportunity outside of work to travel & rediscover the beaches, bushland and uniquely wide-open spaces of Australia.

Anthony Lieu Bio

Anthony Lieu

Head of Marketing, LegalVision

Anthony Lieu is the Head of Marketing at LegalVision and is recognised as one of Australia’s Top 50 Chief Marketing Officers (CMO50 List 2018 and 2019). He began his career at LegalVision as a newly minted lawyer, before seizing on the more interesting challenge to turn legal marketing on its head.
LegalVision's marketing strategy has received national and international recognition for its innovative approach in combining content, data and marketing automation to deliver exceptional client experiences and promote access to legal services. LegalVision was recently named the fastest growing law firm in the Asia-Pacific by the Financial Times.

Nick Dennis Bio

Nick Dennis

Director, Solution Consulting, APAC, Adobe

As a forward thinking marketing technologist, Nick predicted Brexit 2 years in advance, and escaped to Australia to continue his consulting in Marketing Technology free from the shackles of EU intervention.
With over 15 years Sales & Marketing experience across B2C & B2B [now B2E] Nick heads up the Adobe Commercial Digital Experience APAC Solution’s Team. Nick is focused on helping organisations build epic customer experiences, and swears [quite often] by the motto ‘no lead left behind’.
Nick has a real love of playing all sports & exercise, although it’s hard to tell from looking at him! Often it’s the motivation & direction received from a coach or instructor that helps him achieve the better technique & improved fitness.
Many of the organisations he works with are in a similar situation; working hard to improve their sales & marketing, but sometimes without the right equipment, the right direction & coaching, they too find themselves struggling to make the ROI gains they strive towards!

Elvira Lodewick Bio

Elvira Lodewick

GM of Marketing & Fundraising, Mission Australia

As General Manager, Fundraising and Marketing at Mission Australia, Elvira Lodewick is responsible for driving the charity’s brand awareness and fundraising income. Based in Sydney, Elvira heads up a passionate team of 35 fundraisers and marketers who raise funds and support from the Australian public, philanthropists and corporates to help end homelessness.
Prior to joining Mission Australia in 2014, Elvira held various international leadership roles in the media industry. She served as Getty Images’ Director of Marketing, Asia Pacific and Middle East from 2012, was Marketing Director for Australia and New Zealand at Adshel from 2008, and moved to Australia in 2004 when she was appointed Marketing Director, Asia Pacific and Latin America for Nielsen Online. Previously she was Head of Marketing, Asia Pacific for Reed Elsevier in Singapore and worked in marketing and media sales for The Nielsen Company in various countries in Europe.
Having won a number of awards in her career, including Mumbrella’s Media Brand of the Year, B&T’s Media Sales Team of the Year, and recently the FIA Fundraising Team of the Year, Elvira is passionate about activating her commercial experience and vision in a not for profit environment. She holds a Masters in International Business Communications from the University of Nijmegen, The Netherlands, and postdoctoral accreditations from the University of Montpellier and INSEAD, France.

Peter Smith Bio

Peter Smith

CIO, Mission Australia

Peter is an Executive who has had significant experience in the Finance sector, coupled with almost 20 years in technology roles including Professional Services, Digital Consulting, Project Management, Program Management, BPR, Offshoring, including establishing and running offshored operations (both IT and production operations). He has operated at a broader strategic level as Chief Information Officer across Asia Pacific and then as part of the global team evaluating and refining global strategy.
For the last couple of years Peter has been working as the CIO at Mission Australia driving a Digital Transformation supporting a complex environment with over 470 programs being run across Australia delivering services to those in need. This has seen them move to a 100% cloud based footprint in partnership with Microsoft and enabled a stronger, more secure environment while creating an ecosystem that provides stability, agility and mobility for the 3000 staff that he supports
The scale of this change cannot be accomplished without a significant focus on how you manage the activities required, influence the culture receiving it and inspire your teams to deliver over all the challenges.

Mike Handes Bio

Mike Handes

Director of Customer Success, Adobe

Mike is the Customer Success Director for APAC (Adobe Commercial) & is responsible for ensuring that all Marketo customers maximise the value of Marketing Automation for their organization.
While Mike’s technical background enables him to support his team’s communication of the Marketo capability, it’s a keen awareness of the importance of People & Process that makes a massive difference in the realization of value.
Applying technology to deliver engaging digital experiences aligned to measurable business goals – this has been Mike’s singular focus for the last 20 years, in Industries including Telco, Banking, Insurance, High Tech, Retail, Healthcare, and Government.
In B2B and B2C organisations, Mike understands how People, Process, & Technology have equal parts to play in delivering to the organisations revenue goals. While the key capabilities of the marketing technology varies depending on the orientation of the business, building teams with the right skills and culture is common, as is building internal relationships and consensus within organisations. It is this People aspect where Mike believes the critical difference between the most successful organisations and those that underperform lies.
Mike’s passion, and his team at Marketo’s passion is maximizing impact by leveraging the technology to greatest effect, with the least effort. Ultimately the goal is to capitalize on the moments that matter - the moments of truth - in customer interactions so that every communication has the greatest possible relevance and impact.
Mike has been in his current role at Adobe (Marketo) for the past 4 years and prior to that Mike worked at IBM, in Australia, the UK and the USA.