Meeting the needs of your customers every step of the way.
There’s no substitute for customers who enjoy the journey.
Let your customer choose a journey that’s as unique as they are.
Journey management = the ability to create engaging experiences at any point to increase revenue and loyalty, while improving operational marketing efficiency.
more about audience behaviour and interests.
your customers at each step of the journey.
personalised cross-channel experiences in real time.
on marketing instead of battling information silos.
The Adobe advantage
Enjoy the journey with Adobe.
Our software can automate your processes for a customer experience that is engaging, contextual and consistent across channels both online and off. With Adobe, interactions at every touchpoint can be relevant and timely — providing significant returns and more revenue opportunities for your brand.
Journey management with Adobe helps marketers:
Efficiently create and optimise content across touchpoints.
Automate campaigns across online and off-line channels.
Test assets to gain insight on how customers interact with your brand.
Increase conversion rates through programmatic delivery.
Customise follow-ups to retarget different customer segments.
“Through digital marketing, we can gain a greater understanding of our customers’ needs and create a customised approach to reach them effectively.”
With the unmatched journey management tools available from Adobe, Nissan was able to:
- Increase email open and click rates by 200%
- Improve conversion rates with optimised content
- Reduce the sales cycle with more efficient communications
- Use content analysis to better drive vehicle sales