You want an enrolment experience that’s secure, compliant and so painless that customers might actually find it refreshing. You also need to give them the flexibility to start on a mobile device, switch to another device and then finish up wherever they are next. Today no one wants to deal with complicated paper-based forms. And everyone expects a great experience on every device. Going digital will save you time and money and allow you to personalise enrolment to reduce abandonment.
Get your enrolment rolling.
Your customers are on the move, so your enrolment experiences need to be too. If you have clunky web or paper-like experiences on mobile devices, your customers may switch to cost-prohibitive in-person or telephone options — or give up altogether. But when you offer seamless, consistent experiences across all devices, enrolment is a breeze.
Adobe can help. With Adobe Experience Manager, you can easily create the same engaging customer experiences for mobile, tablets and desktops — and deliver them without writing code. Using the same content, Experience Manager creates mobile-optimised sites, pages, forms and documents that automatically adjust for all devices. Customers can start a transaction on a smartphone, continue on a desktop and then complete it on a tablet — picking up right where they left off. And if any of them drop off along the way, Adobe Campaign helps you re-engage them with targeted emails.
Make your forms safe and sound.
You’ve heard that electronic signatures can help make enrolment convenient and fast for your customers. Yet some departments still think paper forms and signatures are safer than digital. What they don’t realise is that e-signatures can streamline sign-ups and processing, saving you time and money while being completely secure and compliant.
Adobe can help. With Experience Manager Forms and Adobe Sign, you can make your enrolment process paperless, compliant and secure. You can simplify forms by prefilling data from existing customer or social media profiles. Meet the most stringent security and web accessibility requirements and support the highest level of signer authentication. Say goodbye to printing, scanning and postage costs. Plus, you’ll find it easier to adapt to changing compliance requirements without reprinting anything.
Forms that take off faster than ever before.
It’s time-consuming and costly to have developers create and update your forms — especially if you have multiple versions that have to work well on the web, in mobile and in apps. You’d like to take control and have the ability to create and manage digital forms on your own more efficiently, getting you to market faster.
Adobe can help. With Experience Manager Forms, business users can quickly create and manage forms that are consistent on every device. The simple drag-and-drop tools make it easy to define and apply styles, colours and fonts. Localise content, insert logic and rules and even set dynamic behaviour — without code. After forms are submitted, automated workflows connect them to back-end systems and save you processing time.
Get up close and personal with your customers.
It’s important to know exactly how your customers experience enrolment. Of course, you want to understand how long it takes to complete an application, which groups of customers are interacting at each step and where they’re dropping off. These are the kinds of insights that will help you personalise the customer experience, increase conversion and drive sales.
Adobe can help. With Adobe Analytics, you can get real-time insights into how customers experience your enrolment. See where they’re engaged and learn where they drop off. Then use Adobe Target to test multiple versions of a form and encourage cross-selling with personalised approval letters, welcome kits and promotions.
Streamlined enrolment. At your service.
Today’s consumers want a streamlined sign-up process they can start and complete on any device. In many industries, customer interactions involve the exchange of a lot of information, including when customers sign up, onboard and apply for services. Delivering the most modern enrolment experience requires the right combination of data, insights and tools.
Adobe gives you everything you need to deliver relevant, personalised enrolment experiences. Create them for desktops and mobile devices all in one location — no customised development required. Build easy-to-complete forms with legally binding electronic signatures thanks to integration with Adobe Sign. Identify your best content with easy-to-execute tests and get deep insights into your customers. With Adobe Experience Cloud, you can deliver the right experience to every customer, every time.