18 breathtaking banner ideas for design inspiration.
Explore this gallery of beautiful banner designs to get inspiration for building your very own with Adobe Express.
1. Choose an image to illustrate your business goals.
Don’t just tell people, show them. Rather than using words to entice your audience, show them an example of what your brand or business has to offer - give them a taste of the experience. We’re certainly enticed by this banner and eager to find this street food vendor. When you choose your image, make sure that you include any other details that will be important for your reader to achieve your business goals. You can add a click here button as a call-to-action to drive conversions or feature your contact info or social handles for readers to learn more.
2. Enhance your banner with captivating imagery.
As the old saying goes, a picture is worth a thousand words. Save space on your design and communicate a powerful message with a strong photo. This example is a case in point of how a good photo choice can make all the difference. Upload your own photo or explore our library of stock photos. If your image portrays important details, avoid filling up the space with too much text and let the picture do the talking instead. Make it an immersive visual experience by making your photo full-screen.
3. Experiment with photo effects.
There are countless ways to manipulate, customise and enhance photos these days. You can use free, online or app-based programmes, professional tools, software or anything in between. You can enhance an image by making it brighter, sharper or more focused. You can play with making more artistic changes such as adding filters, distortions or glitch effects, like the one seen in this example. Photo effects transform ordinary photos into something extraordinary. How can you take your image content to the next level to achieve the best banner design yet?
4. Play with overlaying text blocks.
Sometimes it’s easy to lay text on top of an image. But other times, if you have a busy photo or light-coloured text, it becomes hard to read. One way to solve this and add emphasis to your text is to place it in a text block. You can achieve this with Adobe Express by using the text effects option or placing your text on top of a colour block or icon. In this example, the design emphasises the text by using a faded overlay filter on the image, making the details in the image soft and contrasts against the bright, sharp text, resulting in the text as our focal point.
5. Create layers with images, text and graphics.
As you craft your banner, allow yourself to think outside the box and try something unconventional. Find a captivating, relevant photo, then overlay shapes on top of it. Note how the warm brown hues from the image echo through graphics and type layers, making a cohesive design.
6. Provide extra insights by featuring a photo collage.
Another way to showcase imagery on a banner design is with a photo collage. Provide your audience with extra insight by using additional photo content in your collage. This approach works great for this design as the blogger likely wants to promote all the different, unique moments from this destination wedding. We especially love how the graphic logo in the middle ties it all together.
7. Keep it simple but striking with a minimalist approach.
A design like this one uses simplicity to emphasise a message. In this case, we feel present by not feeling anything else from any other distractions on the page. Achieve simplicity by using minimal text in your banner or even using only your logo. Drop-in a coloured background, simple photo or a gradient photo such as the sky cropped to give this clean visual effect.
8. Explore exciting imagery options.
Bold imagery doesn’t only come from photos - you can also use graphics, illustrations, renderings or other forms of art to feature your imagery. If you’re an artist, showcase a work of your own. Or find artwork that resonates with your brand or messaging. Our stock photo library offers lots of alternative mediums in addition to photography that you can feature in your design. As always, achieve a cohesive design by corresponding your imagery to match other elements such as the text or icons.
9. Create a branded banner with your logo, slogan or motto.
Making a banner for an organisation or business? Show off your branding with a bold design. Showcase your logo, branded colours, wordmarks, branded imagery, slogan or motto. Use this banner design to post as your social cover photos or get it made into a printed banner to take with you to company events and appearances.
10. Introduce yourself to your audience with a self-portrait.
Are you the face of your brand or business? Why not feature yourself on your banner. Showcase a self-portrait on your banner so your audience can get to know you and recognise you in the future. You can frame your photo full-screen, like it is here or feature it in a photo collage or smaller frame in your layout. Make sure that you choose a recent and relevant photo and make sure the image communicates the same message as any other copy or content in your banner for clear messaging.
11. Use attention-grabbing colours.
Colour is a great tool for catching your reader’s eye. But before you get to designing, think about what specific colours communicate. Red is certainly one of the loudest colours and often used for outspoken messaging such as urgent matters, power or warnings. For this example, red works great for announcing new arrivals and matching the colour scheme of the woman’s blouse. Think about the intent behind your colours, what they can communicate in your banner and how your viewers might receive them.
12. Play with contrasting colours.
While bright colours may catch your attention, using contrasts adds to the potency. Contrast is a tool to make two things stand out in a design and against each other. Generally, light contrasts with dark things, but you can also achieve a similar effect by exploring colour blocking or complementary colours on a colour wheel. Note how the blue in this banner almost feels electric up against the grayscale background.
13. Feature icons as imagery.
Icons are an excellent design tool. Icons can save time in the design process instead of making your own imagery and illustrations. Icons also allow for consistency, as often styles of icons match with each other and you can customise the colours to your specific needs. You can enlarge icons to make them background images or use them as social icons or wayfinding symbols. This particular banner does a great job of identifying a show hall and also providing clear, artistic directions for guests.
14. Choose bold, impactful fonts.
Make a statement with a unique font choice that matches your banner’s personality. If you’re making a professional banner, you might want a more traditional or modern font. But if you’re making a banner for something fun and creative, explore all the possibilities. We love this font choice seen here as it feels like it was fashioned out of neon lighting itself - a fitting choice for the overall aesthetic. Choose a bold font and use it for your header, experimenting with colour and placement until you find the perfect fit.
15. Say something exciting with text effects.
Announcing a sale is a common marketing campaign used by companies. To get someone’s attention these days, you really have to think outside the box. You could use size, colour or engaging fonts to emphasise the sale announcement. Add text effects to your tool belt and explore all the new ways to showcase your banner’s copy. You can find text effects in your Adobe Express workspace and remix your font to perfection. Here, rather than just placing sale on top of the product image, we’ve placed the product image in the sale and how that creates a much more dynamic and unexpected design.
16. Play with unconventional type design.
Text doesn’t always need to be crystal clear to get a message across. Creative, artistic design choices like this example are encouraged. Consider ways you can turn your type into a part of the design. Create dimension by layering small type on top of larger type or play with unconventional placement options. Place your text design on top of a background image for added action. Creations like this are a great approach for sports and entertainment as they communicate high energy and excitement.
17. Use repetition and variation to create a dynamic effect.
In design, repetition creates a pattern for the reader to understand and variation in the pattern creates emphasis. These can be powerful tools to help you as you build your banner. Here, we have repetition with the adjectives and variation with the style when you see brave is bold and opaque to match the I am. Play with repetition in your text or imagery or use icons to create a pattern. Based on where your banner will be presented, explore opportunities with these design tools to serve the banner’s purpose.
18. Showcase a quote with your banner design.
Banners are a great piece of artistic real estate for sharing impactful or relevant quotes. If you intend to drive home a powerful message, display your quote in a striking font and pair it with a powerful image. If you’re going for something more poetic, pick a more subtle font, scale down the size, place it off-centre and showcase an image that matches the sentiment to really set the mood. If you’re using your banner as a social media header photo, make sure that you place your quote on your canvas where it will be legible when cropped. If you’re printing your banner, make sure the quote is large enough to be read from a distance.