12 fantastic flyer ideas for design inspiration.

Ignite your imagination with this collection of outstanding flyer designs, tips and tricks.

Design with your idea

1. Grab your audience’s attention with colour.

These flyer designs are undeniably eye-catching. Let’s talk about the Bauhaus example. The contrast of the pink, blue, white and black colours results in bold and bright composition and would likely catch a viewer’s gaze wherever it was posted. The pink and blues work well here as they represent the cyan and magenta of CMYK, a standard colour model used for printed designs, which echoes the flyer’s intent.

Tasks
Instagram-story
Topics
Bauhaus AND fair AND vibrant
Q

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Vertical

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sixcols

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2. Choose imagery that makes an impact on your audience.

As the old saying goes, a photo is worth 1,000 words. Images can communicate emotions or sentiments sometimes much more than any words can, so explore what type of imagery can speak up for you on your flyer. This example is playful, showing a candid moment of a giraffe having a snack. An animal lover might respond positively to this and might be interested in reading more about what the flyer offers. Feature a high-quality image that is relevant to your flyer and then build your design around it with Adobe Express.

Tasks
Poster
Topics
Africa AND animal AND giraffe
Q

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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

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3. Use icons and graphics as imagery.

There are many forms of imagery. Photographs are one, as well as illustrations, paintings, graphics and even icons. Each medium has its own strengths in communicating certain messages, but let’s talk about icons and graphics. These digital imagery options work well for modern designs, minimalist designs, creating patterns and repetition or as part of an infographic. Maybe you don’t have photos to use as you’re hosting an Orange Picking Festival that hasn’t happened yet. Icons and graphics can be used to provide imagery and communicate the messaging. You can resize and re-colour icons to match your flyer’s design.

Tasks
flyer
Topics
Event AND fruit AND illustration AND seasonal
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

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4. Create an impression with an incentive.

How can you transform your flyer into an enjoyable experience for your audience? Consider discounts, promotions, gifts or even just quirky, engaging copy. Incorporate your incentive into the design in a way that your readers are sure to see.

Tasks
flyer
Topics
Discount AND vegan AND tasty AND organic
Q

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(To pull in manually curated templates if needed)

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Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

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5. Experiment with typography for your messaging.

A good way to stand out is to create something original. Choosing unique typefaces is an easy way to switch up an ordinary design into something extraordinary. As seen here in this flyer design, mixing and matching typefaces create a playful and vivacious visual that gives us a taste of the festivities to come. If you’re mixing up typefaces, you generally want to keep some order, such as consistency in the structure, so the typefaces can display diversity.

Tasks
flyer
Topics
Art-camp AND brush AND sketch
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

6
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6. Make a statement with bold type.

The voice of an activist speaks loudly to promote a powerful message. These flyer designs do an excellent job of depicting that tone of voice to almost hear the passionate voices as you read the messaging. If you have something important to communicate, don’t be afraid to take up the entirety of your flyer design with a copy that is bold and impactful. Share your most important message right from the start and do so in a way that reflects your cause. The International Women’s Day poster is in a handwritten font that echoes handwritten posters at marches, while the HIV poster uses a reddish accent colour that matches how the colour red is used to mark awareness of HIV/AIDS.

Tasks
Topics
Awareness, women-rights AND cancer, fist AND cause, herstory AND pledge, social-justice
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

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7. Experiment with the Generate Text Effect tool.

As you often see in magazines or emailers, headline copy can be approached with a more artistic style to emphasise the importance. Add text effects to your tool belt and explore all the new ways you can showcase your headline copy. You can find Generate Text Effect in your Adobe Express workspace and remix your font to perfection. Here, we see an image of Martin Luther King, Jr. himself in the letters of his name, which creates an unexpected yet artistic surprise.

Tasks
poster
Topics
Martin-luter-king AND wisdom AND dream AND grey
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

2
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8. Create layers with images, text and graphics.

As you craft your banner, allow yourself to think outside the box and try something unconventional. Start with the focal point of your poster - maybe that’s a headline or a featured image. In this case, we have a photo of a dancer that’s been edited to black and white. The artist then added watercolour splashes over it to add action and excitement. The text banners further emphasise the energy as they’re placed at an angle in a bold handwritten font. It may seem like a lot is going on here, but all the elements work together to communicate the same feelings. Take this approach as you layer different design elements in your flyer.

Tasks
flyer
Topics
Dancer AND jump AND student
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

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(number of templates to load each pagination. Min. 5)

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9. Showcase facts with infographics.

Flyers are a great canvas for infographics as they help you to get your message out there to your audience. Keep in mind when building your flyer that you want your infographic to be easy to read and understand when printed out and held in your hands. That being said, you can use design elements like icons, imagery, collaging or even just colour-coded text to break up your information and make it fun to read. Icons are an especially great tool as they can communicate ideas so you can save space on text in your design.

Tasks
Infographic, pinterest-post
Topics
Connection, alcohol AND icon, cocktail AND circle, fruit AND process, grapefruit
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

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10. Feature collages to organise details or for an artistic effect.

Collages can be a collection of images, as seen on the left or a mix of images, text and graphics, as seen on the right. The face collage is a fascinating example of how collaged photos can create a cohesive bigger picture. Rather than showing many faces and taking up all the space, collaging them into one communicates unity and emphasises the flyer’s messaging. The other example uses collage to create a hierarchy with the information. Collages can be symmetrical or more playful and asymmetrical, as found in our layout options. Choose the layout that fits the aesthetic you’re going for.

Tasks
poster
Topics
Gallery AND perception AND claret AND art
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

6
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11. Incorporate illustrations into your flyer.

While from a distance, this might seem like a zebra graphic, closer inspection shows strokes made by calligraphy tools to create varied widths and negative space. This is an illustration incorporated into the graphic design. Pictures feature different textures and imperfections that make them unique and special. Take an image from paper and scan it into your digital workspace to place in your design. You can enhance illustrations to clean up unwanted details or brighten colours, blending them perfectly into your desired product.

Tasks
flyer
Topics
Zoo AND zebra AND advertisement
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(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

6
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(true, false, all) true or false will limit to premium only or free only.

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12. Share powerful quotes.

Quotes are an excellent way to communicate a sentiment. You can use quotes that are recognisable to create a shared understanding between you and your reader. Or feature a quote someone may not know to provide insight into your brand or business. In design, quotes are generally emphasised more than other text, so find a way to show it off. Make it bold text when next to regular-sized copy. Type it out in a striking font different from the rest of the design. Make it clear that you’re referencing a quote using quotation marks and don’t forget to attribute the quote’s origin.

Tasks
Topics
Fall-down, ambition AND yesterday, sky AND stand-up, silhouette AND hg-wells, aurora-borealis
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(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

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sixcols

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(number of templates to load each pagination. Min. 5)

Animated
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(true, false, all) true or false will limit to premium only or free only.

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How to make a flyer with Adobe Express.

Start with inspiration.
We hook you up with thousands of professionally designed templates, so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood or colour to have fresh inspiration at your fingertips. Once you find a graphic to start from, just tap or click to open the document in the editor.
Remix to make it your own.
There are lots of ways to personalise the templates. Change up the copy and font. Sub out the imagery with your snapshots or short video clips. Or browse from thousands of free images right in Adobe Express. Spend as little or as much time as you want to make the graphic your own. With a premium plan, you can even auto-apply your brand logo, colours and fonts, so you’re always #onbrand.
Amp up the flair.
It’s easy to add extra flair and personality to your projects with our exclusive design assets. For example, apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff, so you can focus on your message and style.
Resize to make your content go further.
Gone are the days of having to memorise image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any social network by using our handy resize feature. Duplicate the project, hit resize, select the platform you want to adapt it for, and we take care of the rest.
Save and share your customised flyer.
Once your design is complete, hit that publish button and share your design with others. Adobe Express saves your designs, so you can always revisit your project if you need to update it in the future.