Schedule content for Instagram Posts, Reels and Stories in Adobe Express.

The Adobe Express Content Scheduler is designed to save you time and grow your Instagram presence. Scheduling to Instagram is easier than ever: you can easily create, plan, preview and schedule your posts, Reels and Stories directly to Instagram – available on desktop and our mobile app.

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How to schedule Instagram Posts, Reels or Stories.

1. Make a plan.

Organise your Instagram content effortlessly by saving post ideas as unscheduled posts and draft posts. You can easily drag and drop your content to rearrange and plan out your Instagram content strategy effectively.

2. Connect your accounts.

Connect your Business or Creator Instagram accounts to save time with scheduled publishing.

3. Schedule and publish.

Preview how your content will look once published, add your chosen video thumbnail and schedule it to post at the perfect time to your Instagram feed, reels or stories.

Create your posting schedule for Instagram.

Pick from thousands of free templates, design assets and imagery in the Adobe Express library to quickly and easily make standout Instagram content. Use Adobe Express to draft and develop your plan for Instagram campaigns. View and manage everything on a simple drag-and-drop calendar.

Connect all your channels.

Connect your Instagram account with ease, along with other social channels including Facebook, TikTok, X (Twitter), Pinterest and LinkedIn. Preview your Instagram posts, Reels or Stories, so you have confidence in what is being shared with your followers. View your overall content calendar and review all of your scheduled posts in a weekly or monthly view.

Schedule your Instagram post, reels and stories.

Schedule and publish your Instagram feed posts, Reels and Stories to maximise your reach and impact. Optimise and refine your Instagram captions, emojis, hashtags, add your chosen video thumbnail and a first comment before publishing. Publish your posts to Instagram and other social channels all from one place.

Design in Hindi, Bengali and Tamil.

No more language limitations! Adobe Express is now available in three of India’s most spoken languages, making it even easier to create everything from cards and social posts to flyers and video content. Design with confidence in the language that feels most natural to you.

Frequently asked questions.

What is a scheduler for Instagram Posts, Reels and Stories?
The Adobe Express Content Scheduler is a tool that helps content creators plan their Instagram calendar. Content in the scheduler is automatically published across Instagram at a chosen time.
What are the benefits of using a scheduler?
A scheduler saves time, by planning, creating and scheduling your Instagram posts in one tool. By scheduling your posts, Reels or Stories to land at the perfect time for your audience, you also maximise your reach, impact and business growth.
What social platforms can I publish to?
You can connect to TikTok, Instagram, Facebook, X (Twitter), Pinterest and LinkedIn for free.
Can I tag other accounts?
Yes, you can tag others in your social posts. Simply type in the @handle you want to mention in the caption.
Can I get Adobe Express for free? If so, what’s included?
Yes, Adobe Express has a free plan that includes core features like photo editing tools and effects and thousands of free templates. Learn more about our plans and pricing.