The smartest tech companies use customer intelligence.
Tech companies need to deliver amazing experiences to diverse audiences in real time. It requires analytic capabilities that provide a holistic view of customers with real-time data and machine learning capabilities. To help, we’ve gathered resources you can use to build and improve your customer intelligence.
Navigate to higher ROI with Account-Based Marketing.
Today’s tech marketers face more competition and more complex sales cycles, with less budget. Account-based marketing (ABM) can help. Learn how ABM helps you to find the right leads, provide the right experience and demonstrate the right business value.
When data is integrated, engaging experiences flow.
Even the best marketers struggle to blend the digital and physical worlds together. But creating personal and relevant experiences that pull from every customer interaction is doable. Read our guide, The Art of Integration, to learn how to turn your online and off-line interactions into seamless experiences.
Put the power of the machine to work for you.
By combining innovative technology and massive datasets, you can tell more meaningful stories, create more personal experiences and make deeper human connections. Read our guide, Man and Machine, to understand how predictive marketing can work for you and to learn best practices for getting started.