Managed services improve scalability and streamline IT workflow.
As one of the largest integrated energy providers in North America, Constellation sought to revamp its digital infrastructure to help them build customer relationships in the mass market. After analysing the growth projections for their business, they determined they needed to implement a scalable, easy-to-use content platform that would allow content authors to deliver digital information without IT support.
Constellation enlisted Adobe Experience Manager Managed Services to streamline the IT workflow and speed time to market for new websites. With Adobe managing the IT layer, configuring systems to comply with complex regulations around energy sales, digital marketing and product teams at Constellation can now focus on delivering exceptional customer experiences.
Since their website relaunch, Constellation has seen residential customer enrolment jump and more leads captured from small businesses. They’ve also increased agility and reduced bottlenecks by empowering non-technical authors to create and deliver content.