Digital and mobile advancements have become an important part of the digital shopping experience and online retailers must be able to support its unique requirements. Websites, mobile apps, video, social media and other digital channels are all a part of how customers find what they want — even if you have a brick-and-mortar store. With mobile, consumers browse online, share products on Facebook, scan and interact with in-store experiences, including big screens and product shelves that use state-of-the-art sensors such as touch, camera, microphone and iBeacon.
With experience-driven commerce from Experience Manager, you can influence every interaction you have with customers — for segments and even individuals. You’ll not only deliver branded and personalised shopping experiences, but also deliver dynamic pages across the shopping processes. And finally, marketers can self-publish changes, measure the effectiveness of ecommerce and deliver content effectively to any device.
Streamline content delivery.
Experience Manager allows you to create and deliver e-commerce pages based on easy drag-and-drop navigation. You can directly access structured and unstructured product data, view live commerce pages and use data from any commerce platform. With the ability to change pages as needed, you can present a personal and relevant experience to each customer.
Serve up dynamic assets.
Enhance web pages and mobile app experiences with dynamic marketing assets, such as zoom-and-pan product images, 360-degree spin and videos that work on any device.
Provide rich product views.
Display your product in a magazine-like experience instead of a tiny box shot with a zoom button.
Simulate an in-store experience.
Get your customers closer to the touch and feel of an in-store experience and lift conversion with rich merchandising approaches.
With Experience Manager, you can make your entire customer experience shoppable, including all text, images and video. Experience Manager can handle all your needs, from linking content to specific products in lookbooks or collections to including dynamic product information and pricing. You can even allow customers to add products directly to the shopping trolley from an editorial page.
Preview your content before you deploy it.
Before you publish content across your different campaign channels, preview, adapt and optimise the content. Simulations allow marketers to experience the content the way customers will consume it.
Easily orchestrate campaigns and publish content across web, email, mobile and social channels within one authoring environment.
Tailored for mobile
Deliver both mobile web experiences and native mobile apps for smartphones and tablets.
Adapt and optimise content to fit each screen and use native device capabilities, such as geolocation and automated device detection.
Use customer personas, data and context to preview and simulate the customer experience for segments and individuals.
Manage assets with ease.
Store and manage assets from a robust digital asset management system. This allows users — whether at neighboring desks or across the globe — to share, re-use and collaborate on rich media and other assets using flexible search and retrieval features.
- Manage a single, global asset repository that allows users to access, search, publish and edit assets, on-demand, at any time.
- Easily access images, videos, rich media and other assets using flexible search and retrieval features across diverse file formats.
- Integrate a PIM system to automatically match product assets with product data, which is incorporated into the asset search.
- Simplify the digital asset production process with Adobe Creative Cloud integration.
- Track content and creative production from initial concept to final review and approval.
- Organise and streamline the production of marketing assets from start to publish using customisable project templates and intuitive workflow tools.
Take control of product and catalogue pages.
Gather product information from the e-commerce engine’s product catalogue or third-party PIM system to generate category and product pages. These systems retain information for store operations and updating SKU details, such as product size or price. You can also use this information to feed other Adobe Marketing Cloud solutions with the required product data for analytics, recommendations, search, advertising and campaigns. If product data changes — for example, the colour or price changes — you can stage the update or make it live immediately.
Preview product pages in the appropriate template and update your content. Associate digital imagery and rich media, such as video, with each product detail page and position it based on predefined templates.
Improve cross-selling with automated product suggestions.
Use recommendations from Adobe Target to improve KPIs, conversion, revenue per visit, margins and product discovery. Through the easy-to-use interface, you can control recommendations, change copy, alter algorithm settings and conduct A/B tests — all without the help of IT.
With prebuilt integration with Adobe Analytics, you can create personalised experiences for visitors by understanding their unique attributes, behaviours and preferences. Deliver the best-performing variation in real time to the appropriate segments and use a nearly infinite set of algorithms to meet business objectives — such as driving AOV or clearing inventory in a product category.
Marketers can easily merchandise products and selectively use promotional offers, testing various types and values to maximise profitability.
Apply promotions to all visitors — or target to specific customers based on loyalty, previous visit behaviour, purchase history or any other data point stored in Marketing Cloud or a connected system.
Support existing promotion rules and apply further targeting based on the customer context and segmentation.
Influence search and product discovery.
Help ensure that your customers find the product they are looking for. Have the flexibility to influence product discovery and highlight specific products and promotional offers.
- Suggest merchandise and offers based on the search terms used and other visitor profile attributes.
- Specify which results to display and how to display them.
- Use broad site search options with features such as autocomplete, a “Did you mean?” function, dynamic image options, decision-making refinements (such as product colour or customer rating) and more.
- Simulate the search experience before launch to help ensure it meets business needs and customer expectations
- Get insight into search term performance and the most profitable navigation behaviour with Adobe Analytics.
Create personalised experiences based on customer profiles.
Marketers can further optimise experiences by leveraging built-in capabilities from Adobe Target.
Test merchandising and marketing ideas against individual KPIs. Target content and experiences based on customer profile, purchase history and clickstream behaviour.
Analyse and use shopper profiles and activities by segmenting any detail and customising experiences to improve engagement.
Use parameters like gender, age and preferences to create relevant experiences for each customer. In-context user-clickstream simulations help maximise personalisation.
Build thriving social communities.
Social channels offer an opportunity to amplify your brand and improve targeting to deliver a more relevant experience. Allow comments, ratings and reviews, blogs, forums and surveys to help drive product interest.
Create conversations by embedding community and social features for both desktop and mobile experiences.
Social network integrations
Allow customers to sign in to your site with their Facebook or Twitter account to invite content sharing.
Make the shopping experience more personal based on a customer’s social data, such as likes, interests and demographics.
Integrate with other Adobe solutions.
Experience Manager provides out-of-the-box integration with other solutions in Adobe Marketing Cloud, enabling online retailers to improve conversion and return on campaign spend. Key Marketing Cloud capabilities include:
Media-mix modelling to optimise search engine marketing, display and social advertising spend.
Email campaign management and mobile-optimised landing pages.
Stronger social connections with the ability to monitor and respond to conversations and measure results.
Analytics that measure marketing performance across the entire customer purchase journey.
An e-commerce solution at a global scale.
Adobe Experience Manager is built to power global online businesses. Target users with highly tailored experiences and efficiently manage multilingual and multinational sites — delivering unique experiences to each country or region while still maintaining global standards.
Easily create new product catalogues.
Quickly create and deploy new product catalogues with different structures and languages across channels.
Quickly localise product content.
Re-use built-in translation workflows to translate product data while synced with your PIM system.
Retailers need powerful marketing tools now more than ever.
Learn how Prominent creates leads and improves conversions with Adobe Experience Manager.
“In only two months after going live with Adobe Experience Manager, our conversion increased by 15%. This lets us know that we’re better communicating our message to customers.”
— Dennis Wessels, online marketing coordinator, Prominent