Compare Adobe Target packages.

Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimise some customer content. If that’s all you need at the moment, take a look at Adobe Target Standard. But as your optimisation needs expand, see what Adobe Target Premium has to offer.

Or see how we stack up to our competitors.

Adobe Target Feature

Adobe Target Standard

Adobe Target Premium

A/B/N and multivariate testing

Rules-based and location-based personalisation

Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei

Visual experience composer (WYSIWYG editing)

Desktop and mobile web (client-side or server-side)

Mobile app via SDK or server-side API

Email at open time or build time

Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks etc.)

Personalised item and content recommendations powered by Adobe Sensei

Automated personalisation for offers powered by Adobe Sensei

Auto-target: one-click experience personalisation powered by Adobe Sensei

AI insights report visualisations for machine learning models

Enterprise Governance with user permissions for global scale

Adobe Target Standard

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Adobe Target Premium

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Adobe Target Standard

Enterprise-grade testing and optimisation.
Get started with testing and  optimising your website and emails. Use the drag-and-drop interface to easily customise and test experiences. Rules based and behavioural based personalisation lead the way to increasing conversion.

Adobe Target Premium

Multichannel personalisation for enterprise.
Go beyond the browser and optimise for any channel. Use content recommendations, personalised offers and AI to build a truly powerful experience. Measure the effectiveness of each area of the experience with insights.

Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimisation platforms. Read more in the report The Forrester Wave™: Experience Optimisation Platforms, Q2 2018.

Read full report

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Customer stories

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Resources and documentation

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Let’s talk about what Adobe Target can do for your business.

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Let’s talk about what Adobe Target can do for your business.

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Credit

Credit description

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

*Gartner Magic Quadrant for Digital Marketing Analytics by Martin Kihn, Christi Eubanks and Lizzy Foo Kune. 4 October 2017.  Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.