Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimise some customer content. If that’s all you need at the moment, take a look at Adobe Target Standard. But as your optimisation needs expand, see what Adobe Target Premium has to offer.
Adobe Target Feature |
Adobe Target Standard |
Adobe Target Premium |
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A/B/N and multivariate testing |
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Rules-based and location-based personalisation |
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Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei |
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Visual experience composer (WYSIWYG editing) |
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Desktop and mobile web (client-side or server-side) |
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Mobile app via SDK or server-side API |
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Email at open time or build time |
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Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks etc.) |
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Personalised item and content recommendations powered by Adobe Sensei |
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Automated personalisation for offers powered by Adobe Sensei |
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Auto-target: one-click experience personalisation powered by Adobe Sensei |
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AI insights report visualisations for machine learning models |
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Enterprise Governance with user permissions for global scale |
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Adobe Target Standard |
Adobe Target Premium |
Enterprise-grade testing and optimisation.
Get started with testing and optimising your website and emails. Use the drag-and-drop interface to easily customise and test experiences. Rules based and behavioural based personalisation lead the way to increasing conversion.
Multichannel personalisation for enterprise.
Go beyond the browser and optimise for any channel. Use content recommendations, personalised offers and AI to build a truly powerful experience. Measure the effectiveness of each area of the experience with insights.
Adobe stands alone as the Leader in experience optimisation platforms. Read more in the report The Forrester Wave™: Experience Optimisation Platforms, Q2 2018.