5 Reasons to Choose Adobe Target over Optimizely

5 Reasons to Choose Adobe Target over Optimizely
1
Performance
Adobe Target minimizes page load time so only one version of your page is being delivered, no matter how many activities are being conducted. A lean delivery leads to a better experience.
2
Personalization
Go beyond A versus B testing. Adobe Target allows you to actually personalize experiences at scale. A robust testing environment — including automation — enables you to ramp up optimization efforts quickly.
3
Analytics
Adobe Target extends experimentation by embedding Adobe Analytics natively, so you don’t have to deal with coding and other resource hogs. You get a single source of truth that drastically reduces data variance complications that can take additional time to reconcile.
4
Profiles
You need a persistent progressive profile that can be shared across social, mobile, email, search, and paid teams. Adobe Target runs on a consistent ID, so you don’t struggle with siloed profiles that deliver fragmented customer experiences.
3
Security
Adobe Target does security the right way, running experiments through our global network, making it easier to protect your sensitive information from hackers. A single, secure response means peace of mind.
Thank you. Please visit Adobe Target for more information.
 
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