Marketing in a digital world extends beyond executing email, mobile, and social campaigns. Marketers must understand and meet the needs and preferences of consumers. Adobe Campaign cross-channel execution helps you deliver uniquely relevant experiences, through the right channels.
Create templates in Adobe Experience Manager and embed personalization fields to efficiently create campaign content for all your channels.
Make sure your customers receive the most relevant messages at all times across inbound and outbound channels — direct mail, email, web, social, mobile, call center, and point of sale.
Make sure your emails are getting to your customers by monitoring email rendering on multiple devices. Address a drop in delivery rates at the root.
We now have better data and can provide preference customization, which increased our newsletter open rates from 20% to more than 30%.
— Tom Klausing, senior marketing manager,