For new Marketo Engage users, the “Campaign Requested” feature and other underutilised features have a tendency to go unused. As a result, complex campaigns are often inefficiently built with all logic in a single, smart campaign with multiple wait steps, send email steps and change data value flows. Campaign activation makes adjustments inflexible and logic missteps or difficulty troubleshooting can cause a campaign to fail. All of this can be avoided, however, with a proper understanding of Marketo Engage’s “Campaign Requested” feature and other lesser-known features.
In this session, you'll learn how to use these features to do the following:
- Simplify complex workflows.
- Allow the flexibility to change and update campaigns based on feedback and reporting.
- Build a scalable infrastructure for campaigns and operations.