Customer acquisition, retention and analytics for retail

Remember, you’re also selling a good experience.

Customer expectations for service and personalization are higher than they’ve ever been. Adobe helps you evolve and streamline your digital marketing to thrive in this new environment. We make it easy for you to bring together retail analytics and content from across every channel to create better customer experiences.

Start by gathering and analyzing all of your data.

Data and analytics can help retailers understand who their customers are, where the best and highest value segments exist, and how they behave.

Learn more about Adobe Analytics ›

Find the right customers.

Reach out to new customers, audiences and segments. Know how to allocate your budget toward the most useful channels for greater returns.

Learn more about Adobe Media Optimizer ›

Give them what they’re looking for.

Show each customer a unique brand experience that blends perfectly with online and offline channels. Streamline your processes and take advantage of centrally-stored assets to create more relevant content that’s more efficient.

Learn more about Adobe Experience Manager ›

Mobile is your window display.

Mobile purchases are growing exponentially. Avoid outside vendors and take control of your mobile experience. Simplify the way you create, deliver and optimize your mobile web and apps and incorporate them more fully into your shopping experience.

Learn more about Mobile Engagement ›

Learn more about App Creation and Management ›

Loyalty requires a relationship.

To retain your most valuable customers, you need to understand them. Reach out with authenticity — showing that you know their ongoing interests and needs.

Learn more about customer success with Adobe’s retail solutions.

The leading French retailer relies on Adobe to optimize its online and offline cross-channel campaigns.

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The leading handbag retailer uses Adobe solutions to redefine its online shopping experience with dynamic media.

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The well-known UK retailer is transforming itself into an integrated, multichannel business.

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It’s time for retailers to rethink personalization.

Adobe surveyed top retail executives and consumers about tailored offers and communication, and what we discovered was a “personalization gap.” Read our report to learn about the gap and how to bridge it.