Marketers are releasing more content than ever. But like the water levels of 1983, the demand continues to rise. A recent Adobe survey found that 74 percent of creatives say they’re generating more or significantly more content than five years ago. But it still isn’t enough.
There’s simply no time for the logjams created by today’s current workflows — the hours spent tracking down the right content, editing it for each and every channel, then handing it off to IT to code and deliver.
The solution is a modern workflow.
Picture this: to create new content, a designer goes to a centralized content repository and gets the channel-agnostic components and content fragments she needs for websites, mobile apps, IoT devices, and more. Then with a few keystrokes, they deliver it without all the manual programming. This solution gives marketers the flexibility to keep the content flowing, allows your developers to use custom components and SPAs, and keeps your customers coming back for more.
This kind of agility helped Silicon Labs see a 15 percent conversion lift with improved digital experiences. With their new CMS, their marketing team can now quickly create, manage, and deliver relevant content.
“What used to take us a week can now happen in 20 minutes,” says Kamran Shah, director of corporate marketing at Silicon Labs. “We have the control to make changes when the market demands, allowing us to be much more agile as a team.”