The hottest job of the 21st century.
Data scientists are more in demand than ever because they know how to get value from data by using AI to identify experiences customers love.
Much ado about data.
If this job is so sexy, why are you spending all of your time finding and preparing data? It’s a top challenge, and that’s why we put together this guide to help you get your data in shape in 90 days. Add AI to make the most of your workout plan.
Get the plan in “90 Days to Usable Data.”
“AI gets rid of about 80 percent of the work a data scientist would have applied before they even got to start on the fun stuff.”
John Bates, Director of Product
Management, Adobe
Smart is sexy when it comes to data.
Not only does AI help get you to the fun stuff, but it is the fun, sexy stuff. And it’s not possible to work with the amount of data you’ll have access to without AI. For even more fun, blow past the black box to see how AI is doing its work for you.
Find out how in “Burst Open the Black Box on AI-Driven Personalization.”
Get the valuable insights you need to explain the lift you’re seeing from AI-driven personalization. You can also use those insights to develop new tests and personalization activities to further optimize your digital properties.
2 out of 5 people go so far as to say non-personalized content is “annoying.”
Data or no data, it’s time to get personal.
Data is the key to a great, personalized experience, right? Well, yes and no. With the right AI models, you can get personal even if you don’t have personal data. In fact, with the right tools — like look-alike modeling — you can deliver outstanding personalized experiences to every customer, all while earning their trust and loyalty.
Read more in “No Email? No Problem.”
Ronell Hugh, Head of Product Strategy and Marketing, Adobe Experience Platform
The perfect match.
Trust and loyalty are what we strive for with our brand. To make Adobe Experience Platform the perfect match for you, trust our partner network to deliver the specific solutions you need to know about the experiences your customers love.
Learn more in “Better Together: Why You Need a Partner-Based Technology Ecosystem.”