I've penned a "Top 10 reasons to attend MAX" article for several Adobe MAX events, so you'd think by now that I could just cut and paste and be done. But it's not that simple.
Why? Because Adobe MAX 2013 is a completely new MAX, from the target audience and the scope of products and technologies to the logo and tagline. Adobe MAX 2013 really is a whole new MAX.
The truth is that we've reinvented MAX before. In fact, we keep evolving MAX to adapt and grow along with the needs and interests of our customers and communities.
This year's event is all about Adobe Creative Cloud — its products, services, and supporting technologies. When Adobe introduced Creative Cloud at the last MAX conference, we talked about it being more than applications and services. We explained that community, collaboration, and sharing were cornerstones of Creative Cloud, and that's exactly what the reimagined MAX has become — the community event for all things Creative Cloud (which is actually why we're calling MAX "The Creativity Conference").
Now just to be clear, MAX is not abandoning its developer and coder roots. On the contrary, with the recent introduction of products like Adobe Edge Inspect and the public preview of the exciting new Edge Code as well as important updates to Dreamweaver, MAX has plenty to keep developers happy. But at the same time, we have significantly expanded coverage of products used by the creative community, including Adobe Premiere, Photoshop, Illustrator, InDesign, After Effects, and the new and exciting Adobe Edge Animate. And more importantly, as the lines between developer and designer continue to blur, MAX will also focus on collaboration, workflow, and the entire creative process for target apps, digital publications, print, movies, websites, and more.
The Adobe MAX team has created its top 10 reasons to attend MAX, and they are pretty good. But just in case you remain unconvinced, here are my new-and-improved top 10 reasons to attend MAX 2013 in Downtown Los Angeles:
As I said, this year's event is a whole new Adobe MAX. If you've attended MAX before, you now how amazing the experience can be. But for those who have not attended MAX, picture several thousand of your peers spending several intense days learning, interacting, networking, talking shop, and just having fun. Adobe MAX is your chance to sharpen your development and design skills, learn about new products, spend time with product engineering teams, and do much more.
From the opening keynote to the numerous hands-on sessions, community lounge, Sneak Peeks, MAX Bash, exhibit hall, informal birds-of-a-feather sessions, sponsor lunches, Unconferences, and more, MAX attendees find themselves immersed in products and technologies, and they come away with a rich experience that will inspire them long after they leave.
MAX is the personification of the Adobe Creative Cloud experience. If you rely on Creative Cloud products and services to do what you do, then you owe it to yourself to attend MAX 2013 from May 4–8 in Los Angeles, California. If you want to register (you really do) or just learn more about MAX, visit the Adobe MAX website.
I hope to see you in Los Angeles.
Ben Forta has more than two decades of experience in the computer industry in product development, support, training, and marketing. As Adobe's director of developer relations, Ben is responsible for technical evangelism, community relations, and developer education programs, and he is a primary liaison between the company and its developer community. Ben is the author of over 30 books, including best-selling titles on SQL and ColdFusion, as well as titles on Windows development, regular expressions, Java, and more. More than half a million of his books have been printed in English, and his titles have been translated into 15 languages. Ben continues to write and blog, and he presents on web and application development topics worldwide.