Le esperienze ottimizzate iniziano da Adobe Sensei.
Le aspettative dei clienti si modificano costantemente: sta a te comprendere cosa i clienti vogliono, e fornirglielo. Con Adobe Sensei, che potenzia le funzionalità di Adobe Experience Cloud, ottieni una visione più completa dei tuoi clienti, per poter offrire le esperienze più personalizzate e tempestive che loro si aspettano.
Vantaggi
Gestisci i contenuti e personalizza le campagne, più velocemente.
Never miss an insight with predictive analytics.
Run simulations, get customized spend recommendations, and pinpoint insights with ready-to-use forecasting tools powered by Adobe Sensei.
Optimize your ad spend.
Get a broad view of your advertising channels — and then balance and optimize your spending.
Meet AI — your new best friend.
Humans require a personal touch when it comes to experiences — and AI makes that even easier, helping marketers unlock powerful human insights. In fact, 85% of companies say AI will give them a competitive advantage in the future. Learn more in our article AI: Your Behind-the-Scenes Marketing Companion to see why marketers and AI can work hand in hand to achieve greater results than ever before.
Adobe Advertising Cloud
Get insight into the impact of different budget scenarios on predicted outcomes, including clicks, conversions, and revenue.
See how to best allocate your advertising budgets across different campaigns to most efficiently meet your goals.
Continuously monitor campaign performance to optimize the delivery and effectiveness of ads in order to meet — and exceed — campaign goals.
Find new high-value audiences by mapping users, sites, and categories based on algorithmic segments to uncover clusters of users similar to “seed users.”
Create linear national TV plans that have a higher-than-industry-standard likelihood of delivering when measured against Nielsen ratings.
Automatically adjust your budget across a large number of targeting criteria to ensure overall viewability goals are met.
Efficiently test multiple assets by evaluating incoming user characteristics and available creative attributes — and then automatically apply an impression volume to optimize the desired objective of a campaign.
Advertising made smarter.
Sometimes, advertising feels like you’re taking shots in the dark — trying to plan media buys just right for the right audience. Adobe Sensei in Adobe Advertising Cloud turns the proverbial light on, so you can get the whole picture and plan accordingly, making real-time decisions along the way.
Adobe Audience Manager
More intelligent data management.
Managing audience profiles is a tall task, especially when you’re juggling huge amounts of customer data. Adobe Sensei in Adobe Audience Manager streamlines the entire process, helping you build unique audience profiles so you can identify your most valuable segments. And then use them across any channel.
Find new high-value audiences by mapping users, sites, and categories based on algorithmic segments to uncover clusters of users similar to “seed users.”
Surface real-time audience data from online and offline sources to deliver reach projections for accelerated campaign planning at an audience segment level.
Surface similar traits in real time so customers can expand their segments quickly.
Adobe Analytics
Separate the signal from the noise and identify which statistical fluctuations matter — and which don’t.
Identify potential causes or contributing factors for significant changes in trend data and anomalies.
Identify and prioritize the most critical alerts across all your data.
Automatically find overlap and similarity in existing segments to optimize ad spend and ROI.
Intelligently identify distinct and actionable groups of valuable customers and prospects.
Predict whether customers and prospects are most likely to perform an action, such as convert, churn, or respond.
Objectively determine the fractional impact of each marketing touchpoint along a customer’s journey toward conversion.
Get from data to insights faster with AI.
Your customers generate huge amounts of data each day, so you need machine learning that understands what matters most. Adobe Sensei in Adobe Analytics helps you do just that — so you can truly analyze your data and uncover the rich customer insights beneath. And then you can act on it.
Adobe Experience Manager
Smarter content management and delivery for better experiences.
Delivering great experiences takes strategic planning, creative thinking, and flawless execution. To make this process even better, Adobe Sensei powers several features within Adobe Experience Manager — so you can deliver intelligent, personalized experiences across all your channels. And you’ll get better ROI for your spend on assets — finding what you need faster, keeping up with the demand for personalized experiences, and handling the complexity of audiences, devices, and channels.
Automatically tag images and deliver better findability — so you can find your assets in a snap.
Create a shorter version of a master text, in order to produce variations for different marketing channels more quickly and speed up content velocity.
Identify the most active and knowledgeable content creators who contribute significantly within an online community, so you can reach out and reward them to ultimately encourage end users.
Automatically detect and crop the focal point in any image or video, capturing the intended point of interest, regardless of screen size.
Detect and filter spam, abuse, profanity, and bulk posts to reduce the risk of inappropriate or unwanted content.
Generate recommendations to either accept or reject comments based on previous user moderation actions, significantly reducing the time you spend reviewing comments.
Adobe Campaign
Recommend content for subject lines to improve email performance based on predicted open rates for emails.
Let AI guide your customer journeys.
Customers expect smooth, personalized journeys from their very first interaction with your brand all the way through conversion. To deliver that kind of experience, you need robust campaign management powered by AI. Adobe Sensei in Adobe Campaign helps you understand what customers will respond to, so you can improve the effectiveness of your campaigns.
Marketo Engage
Predictive engagement with powerful AI.
B2B marketing is getting smarter and faster. Adobe Sensei helps you keep up, powering predictive capabilities within Marketo Engage to help marketers deliver intelligent, innovative experiences.
Predictive Content uses machine learning and predictive analytics to automatically recommend the right content to the right prospect based on firmographic, visitor, and behavior profiles on web and email.
Predictive Audiences for events uses firmographic, visitor, and behavior profiles to intelligently identify those most likely to register, attend, or watch on demand content as part of your events strategy allowing you to predict results up front and throughout the campaign.
Adobe Target
Combine messages or offers and match different variations to each visitor based on their individual customer profile, delivering highly personalized content.
Identify a winner among two or more experiences being tested, and automatically reallocate more traffic to the winner. This increases conversions while the test continues to learn as it runs, dynamically adjusting traffic to maximize gains.
Rapidly deliver an unlimited number of personalized customer experience variations across your digital properties by determining the best experience for each customer and continuously optimizing it as consumers take actions.
Display products or content that might interest consumers based on previous user activity, such as previous views or purchases, to create cross-sell and upsell opportunities.
Authentic personalization is better with AI.
Personalization at scale requires leading-edge technology and powerful AI. Adobe Sensei in Adobe Target eliminates the guesswork, so that you can move ahead with your personalization goals — knowing confidently that you’re delivering the best possible experience every time.
Adobe Experience Platform
Machine learning meets customer data.
Today, many customer data platforms (CDPs) fall short of their goal — to deliver engaging, intelligent experiences. With the help of Adobe Sensei, Adobe Experience Platform can do what most CDPs can do — and then do so much more. Access and tune machine-learning models powered by Adobe Sensei in Experience Platform Data Science Workspace that help you surface insights and predictions. So you can make decisions faster and experiences better.
Use Adobe Sensei models for time series data to perform forecasting, so you can scale system resources based on anticipated usage, identify changes in behavioral patterns, and forecast revenue.
Separate “true signals” from “noise” and then identify potential factors that contributed to those signals or anomalies. Plus, get reliable metric (KPI) forecasts.
Identify and address your most important audience segments without writing any code or having a deep understanding of machine learning.
Success Stories
CUSTOMER STORY
Epson
Epson discovers patterns to create better experiences using Adobe Sensei in Adobe Experience Cloud.
CUSTOMER STORY
Social Kinnect
Social Kinnect uncovers ad performance data and identifies ideal budget allocation for each campaign using Adobe Sensei in Adobe Advertising Cloud.
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Adobe Sensei offre intelligence per Adobe Experience Platform.
Adobe Sensei è il livello di intelligenza per Adobe Experience Platform. Automatizzando le attività ordinarie o ripetitive, nonché comprendendo e prevedendo i dati dei clienti, Adobe Sensei offre servizi di analisi intelligente delle esperienze che migliorano ulteriormente la tua capacità di dare impulso a customer experience personalizzate in tempo reale tramite Adobe Experience Platform. E i servizi Adobe Sensei ti forniranno ulteriori opzioni per l’analisi intelligente di contenuti ed esperienze.