Todd Pasternack heads up the Creative Technology Group at PointRoll, a leading online advertising rich media provider. He is responsible for exploring and playing with emerging technologies before they're needed for rich media campaigns. Todd helps manage relationships with key clients and technology partners like Adobe Systems and Apple, while also consulting internally and externally on innovative ways to use technology to execute on a creative vision. Before becoming incredibly passionate about rich media, technology, and online advertising, Todd toured across North America for eight years singing and playing guitar in rock bands and performing on multiple records, including several for Rykodisc/Palm Pictures. Follow Todd on Twitter (@toddpasternack) or shoot him an e-mail at firstname.lastname@example.org.