“Good design is as little design as possible” is a core belief for many product builders, experience designers and entrepreneurs. Gracie Page has made it her mission to extend this philosophy to consumer technology for the creative industries. It ensures tech is used to serve human ends, and never for the sake of it. She calls this Human-Centred Technology.

As Director of Emerging Technology at global brand and customer experience design agency VMLY&R, she often calls on her fifteen years of experience in tech to help brands and businesses build connected experiences that forge lasting relationships with consumers.

As a start-up mentor at University College London she helps scientists from all disciplines build brands that use tech because they should, not because they can. And while Gracie is not the only ex-genetic engineer to work in Tech, she may well be the only ex-professional figure skater to do so.