How Diverse Teams Elevate Creativity - S6012

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Tasha Lutfi

Tasha Lutfi

Principal Design Director, Microsoft


Recent events have sparked conversations about racial injustice and systemic racism. Black designers make up 3% of the design workforce in the United States, and this lack of diversity compounds the challenge of creating experiences that truly reflect our distinctly unique customer base. Join Tasha Lutfi, design director at Microsoft, as she discusses why this is the time to address issues of diversity, equality, and inclusion within the workplace, lean into difficult topics often ignored and work together to spark change. The remedy can be simple if you treat team culture like a product.

You’ll hear:

  • Why team diversity impacts your product and your customer
  • How to spark positive change to bridge the gap between creativity and diversity in your workplace
  • How to activate culture improvement across your organization to enhance creativity

Technical Level: General Audience

Type: Session

Category: Inspiration, Industry Best Practices, Running Your Business

Track: Creativity and Design in Business

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Motion Graphics/Visual Effects Artist, Photographer, Print Designer, UI and UX, Web Designer, Social Media Content Creator, Executive, Marketer